Security, Risk and Compliance

Security, risk, and compliance combines the disciplines of governance and oversight for managing risk, while optimizing security processes and technologies for your organization's future flexibility.

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10 results in Reports

  • Past 6 months
  • Media Mix
  • Marketing Leadership
  • Media & Entertainment
  • For Marketing Leadership Professionals

    Report:Balance Trust With Targeting In Social Reach Marketing

    A Reach-Focused Road Map For The Social Marketing Playbook

    Reach marketing helps potential customers discover your brand and offerings and, in social as in other channels, requires a mix of tactics that's not the same as at other stages of the customer life...

    • Downloads: 238
    • Rating:
  • For Marketing Leadership Professionals

    Report:Quick Take: What's Behind The Unlikely Charter Communications/Time Warner Marriage Proposal

    Cable TV Companies Need Scale Against Content Owners And Must Invest In Digital Infrastructure Upgrades

    Charter Communications' David-and-Goliath-like pursuit of Time Warner Cable (TWC) is the harbinger of a wave of consolidation in the cable industry. Changes in technology and the competitive...

    • Downloads: 56
  • For Marketing Leadership Professionals

    Report:Move Beyond Awareness With Interactive Video

    Interactivity Brings Higher Completion Rates, Engagement, And ROI

    Video represents an important touchpoint for marketers, but today, its use is predominantly limited to passive, rather than interactive, functions. As a result, video is used almost exclusively for...

    • Downloads: 277
  • For Marketing Leadership Professionals

    Report:Marketers: Don't Worry About Cord-Cutting

    Focus On The Audience Fragmentation Trend Rather Than Industry Turmoil

    With the rise of over-the-top video services, there has been much speculation that consumers will cancel their cable or satellite subscriptions — or "cut the cord" — to watch all their...

    • Downloads: 160
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 9
  • For Marketing Leadership Professionals

    Report:The State Of Online Video Advertising In Europe, 2013

    Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem

    Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too...

    • Downloads: 138
    • Rating:
  • For Marketing Leadership Professionals

    Report:How Online Video Will Challenge DVRs' Role

    Advertisers Must Now Prepare For A Multiplatform Video Ecosystem

    Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their...

    • Downloads: 228
    • Rating:
  • For Marketing Leadership Professionals

    Report:How Software Is Eating Video Ads And, Soon, TV

    Marketers Must Prepare For The Rapid Rise Of Programmatic Buying For Online Video And TV Inventory

    Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and...

    • Downloads: 236
    • Comments: 1
  • For Marketing Leadership Professionals

    Report:The State Of Online Video Advertising In North America, 2013

    The Growing Pains Of An Increasingly Popular Advertising Platform

    In 2008 and 2010, Forrester assessed the state of the online video advertising market in the US and Canada, which was a nascent and fast-growing industry at the time. Today we are again looking at...

    • Downloads: 296
    • Rating:
  • For Marketing Leadership Professionals

    Report:Native Advertising: Handle With Care

    Publishers Must Carefully Balance The Potential For Additional Revenues With The Need For Transparency

    Marketers and agencies alike are seeing great potential in native advertising, which offers the opportunity to present paid-for marketing messaging in editorial content formats. Amid the hype, a few...

    • Downloads: 185