Security, Risk and Compliance

Security, risk, and compliance combines the disciplines of governance and oversight for managing risk, while optimizing security processes and technologies for your organization's future flexibility.

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18 results in Reports

  • Tim Harmon
  • eCommerce

  • For Sales Enablement Professionals

    Report:Search Engine Suboptimization

    Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

    Tim HarmonJune 29, 2011

    Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

    • Downloads: 400

  • For Sales Enablement Professionals

    Report:Technology For Engagement Channel Systems

    Leveraging Collaborative Systems To Tether Your Partners To Your Strategy

    Tim HarmonOctober 28, 2011

    Top-performing tech companies focus on transforming their sales channel into an engagement channel capable of engaging customers across the full technology adoption life cycle. But most channel...

    • Downloads: 331

  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Hardware Infrastructure Market

    SMBs' Plans For Servers, Storage, Virtualization, Form Factors, And Cloud Computing

    Tim HarmonApril 20, 2011

    Suppliers of infrastructure hardware to small and medium-size business (SMB) buyers are poised for better times, given plans by SMBs to upgrade their software and associated hardware infrastructures...

    • Downloads: 570

  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market 2010

    Small And Medium-Size Businesses Are Defying Gravity

    Tim HarmonAugust 09, 2010

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...

    • Downloads: 1004

  • For Sales Enablement Professionals

    Report:The VSB Market Under The Magnifying Glass

    The Very Small Business Profile: Growing, Young, And Mobile

    Tim HarmonJuly 22, 2010

    The very small business (VSB) market is growing in importance for an increasing number of tech vendors, in large part due to the fact that it is the fastest-growing company-size segment in terms of...

    • Downloads: 362

  • For Sales Enablement Professionals

    Report:Partner Loyalty Metrics That Matter

    Performance Management: The Channel Partner Loyalty Playbook

    Tim HarmonDecember 04, 2012

    Program performance management is about systematic measurement and relentless adjustment, in this case, of your channel partner loyalty program. Identifying the right metrics and implementing the...

    • Downloads: 147
    • Rating:

  • For Sales Enablement Professionals

    Report:A 10-Point Checklist For Innovating Tech Customer Support

    Marketing And Partnering For Support/Service Excellence

    Tim HarmonJanuary 26, 2012

    Forrester's research shows that customers rank technical support at or near the top of their criteria for both vendor and product consideration. Yet the support experience in the tech industry is...

    • Downloads: 282

  • For Sales Enablement Professionals

    Report:The Who And How Of Influencing Customers' BT Decisions

    Knowing Which Generators Customers Use For Information Is Paramount

    Tim HarmonAugust 01, 2011

    Tech vendors' returns on marketing messaging are shaped as much by where it's said and who says it as by what is said. Indeed, social media grants "others," including customers and partners,...

    • Downloads: 275

  • For Sales Enablement Professionals

    Report:Tech Marketers Are Poised To Ramp Channel Investment

    Channel Enablement Is A Top Priority For 2011

    Tim HarmonFebruary 01, 2011

    2011 will be a bellwether year for tech vendors. Tech investment by customers and marketing investment by tech vendors are rising ahead of the economic recovery into 2011. Most tech marketers see...

    • Downloads: 419

  • For Sales Enablement Professionals

    Report:Marketing IT Services To SMBs

    Assessments, Audits, And Strategy Consulting Drive Technology Adoption

    Tim HarmonMarch 04, 2011

    Customer spending on IT services will grow dramatically over the next five years, and that includes small and medium-size businesses (SMBs), particularly medium-size businesses. As SMBs' IT spending...

    • Downloads: 862

  • For Sales Enablement Professionals

    Report:To Build Tech Biz Dev Anew

    "Business Development" Doesn't Equate To "Partnering"

    Tim HarmonAugust 11, 2011

    The business development (biz dev) function in the tech industry is essentially broken. Most tech companies have allowed biz dev to diminish into little more than a partnering function. Although...

    • Downloads: 182

  • For Sales Enablement Professionals

    Report:The Emerging Engagement Channel Model

    Top Performers' Channel Investments Span The Customer Tech Adoption Life Cycle

    Tim HarmonOctober 27, 2011

    Tech vendors have historically treated channels as "outsourced sales" — or have, at least, invested that way. But a handful of vendors have departed from this model, choosing instead to invest...

    • Downloads: 448

  • For Sales Enablement Professionals

    Report:B2B Marketing Tactics And Results: Channel-Oriented Versus Direct

    Channel Ecosystem Entropy Diminishes Results

    Tim HarmonFebruary 19, 2013

    In this economic climate of scrutinized marketing budgets and demonstrable return on investment (ROI) expectations, business-to-business (B2B) marketers need to make sure that they're doing the right...

    • Downloads: 159

  • For Sales Enablement Professionals

    Report:Tech Channel Marketing Trends 2012

    Growth Continues In Channel-Generated Revenue Share And Investment

    Tim HarmonMarch 13, 2012

    It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...

    • Downloads: 432

  • For Sales Enablement Professionals

    Report:Channel Models In The Era Of Cloud

    Channel Partners Expect A Share Of The Cloud

    Tim Harmon, Peter O'NeillNovember 03, 2010

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-added...

    • Downloads: 1288

  • For Sales Enablement Professionals

    Report:Channel Partners' Needs In The Era Of Cloud

    Financing, Marketing, And Collaboration Top Their Wish Lists

    Tim HarmonJanuary 14, 2011

    Channel partners are afflicted with "cloud identity disorder" — the symptomatology of which is characterized by confusion and fear about their place in the cloud computing demand chain and...

    • Downloads: 718

  • For Sales Enablement Professionals

    Report:The 15 Rules For Cracking The SMB Market

    New SMB Realities Require New Go-To-Market Approaches

    Tim HarmonMay 16, 2011

    As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Based on...

    • Downloads: 1502

  • For Sales Enablement Professionals

    Report:Earning Channel Loyalty In A Hypercompetitive Market

    Relationship Incentives Count As Much As Sales Incentives

    Tim HarmonMay 07, 2012

    The number of tech vendors looking to develop channel partner relationships or to increase their partner wallet share is on the rise. Yet the growth in the number of channel companies is just not...

    • Downloads: 270
    • Rating:
 
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