Forrester

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2012: US Online Grocers

Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

• Downloads: 334
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For eBusiness & Channel Strategy Professionals

Report:The Mobile eBusiness Ecosystem

Stakeholder Map: The Mobile eBusiness Playbook

This report outlines the stakeholder map of the mobile eBusiness playbook, which is designed to drive value through mobile services. This report should be used by eBusiness professionals to plan and...

• Downloads: 494
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For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 572

For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2010

Wallet Share Shifts Online As Shoppers Embrace Retailers' Multichannel, Promotional Approaches

The 2010 online retail season represented a continuation of the midrecession progress that was made in 2009, with sales growing at or above Forrester's projected 16%. Black Friday and Cyber Monday...

• Downloads: 301

For eBusiness & Channel Strategy Professionals

Report:What Stops Consumers From Buying Online

Inhibitors Of Online Shopping Behavior In Europe

Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...

• Downloads: 753

For eBusiness & Channel Strategy Professionals

Report:Web Site Functionality Benchmark 2010: UK Grocers

Top UK Grocers

Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results:...

• Downloads: 368

For eBusiness & Channel Strategy Professionals

Report:European Shopping Behavior Revealed

Segmenting European Shoppers

After 12 years of online retail in Europe, the Internet has become a core part of the purchase journey for Europeans. Forrester has analyzed the shopping behaviors of European adults and created a...

• Downloads: 607

For eBusiness & Channel Strategy Professionals

Report:Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

• Downloads: 648

For eBusiness & Channel Strategy Professionals

Report:European In-Store Pickup Service Best Practices

Addressing Consumers' Need For Immediacy And Cost Savings

European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by allowing...

• Downloads: 310

For eBusiness & Channel Strategy Professionals

Report:Case Study: Backcountry.com And Community-Based Visual Merchandising

Using Personal Community Elements To Provide A Differentiated Experience

Backcountry.com, a high-end outdoor apparel retailer, was looking for a way to differentiate customer interactions in a tight competitive space. It chose to roll out a deep community-based...

• Downloads: 251

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark, 2011: Online Travel Agencies

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Online Travel Agencies

In the highly competitive world of the four major online travel agencies (OTAs), Travelocity pulls ahead of the pack with its content and messaging functionality. Its site excelled in offering...

• Downloads: 587
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For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 870
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For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2009

The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

• Downloads: 257

For eBusiness & Channel Strategy Professionals

Report:Ratings And Reviews: Q1 2011 Snapshot

Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of ratings...

• Downloads: 528

For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

• Downloads: 355
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For eBusiness & Channel Strategy Professionals

Report:Alternative eCommerce Delivery Options In Europe

Substitutes To Conventional Home Deliveries Exist

Shipping issues are one of the most common reasons for cart abandonment. Providing alternative delivery options can limit this phenomenon as consumers benefit from choice of pickup time and place and...

• Downloads: 527

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Mass Merchants

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

• Downloads: 489
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For eBusiness & Channel Strategy Professionals

Report:Boost Customer Relationships Through Mobile Services

Executive Overview: The Mobile eBusiness Playbook

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

• Downloads: 755
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For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2010: US Outdoor Outfitters

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Outdoor Apparel Brands

Forrester evaluated the websites of the five largest US outdoor retailers — Lands' End, L.L.Bean, Eddie Bauer, Orvis, and Sierra Trading Post — using our Website Functionality Benchmark...

• Downloads: 321

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Apparel Brands

Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology. The...

• Downloads: 522

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Luxury Department Stores

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

• Downloads: 530
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For eBusiness & Channel Strategy Professionals

Report:Prepare For Mobile-Driven, Cross-Channel Shopping

Developing A Mobile Channel Strategy For European Frequent Online Buyers

Thirteen million Europeans use the Internet every week to purchase products and services. These affluent consumers not only spend more time and money than other Europeans but they are also technology...

• Downloads: 871