Forrester

Discussion:Who are the major players in Telecom wireless OSS segment ?

I am currently researching on major providers for Wireless Operator Solutions. The inputs needed are the key players, their market advantage on the product and the product catalogue. Please help with...

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

Discussion:Analyst firms: rock star bands or record label dinosaurs?

I have posted this today: http://wp.me/p9yEt-Q6 Questions for AR pros to ask themselves and relay to their research firms sales repsIs the research published by IT analysis firms fitting with your...

Discussion:What role does your PR agency play in your AR program, if at all?

Is it more tactical, scheduling briefings, creating briefing books, tracking interactions?  Or is it more strategic, providing direction in support of your AR objectives?  Thanks for taking the time...

Discussion:AR Jobs: Deloitte

Deloitte is looking for an AR Manager based in Hartford, CT, Boston, MA, New York City, or Concord NH. Think you're interested? Read on!...

Discussion:Sales Win/Loss Analysis & AR

Is there a formalized win/loss analysis at your company? I know many AR professionals would love to be included, to document and benchmark where in the sales process AR efforts manifest - to 'test...

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

Discussion:Best Practices For Major Analyst Evaluations, Part 1: Preparing To Participate

This is a great prep doc; the one recommendation that jumped off the page for me was to "address likely evaluation criteria year-round." That should be a mantra incorporated into every vendor's AR...

For Analyst Relations Professionals

Playbook:The Industry Analyst Relations Playbook

Unleash Maximum Business Value From Industry Analyst Relations

Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

Discussion:Stop being “angry birds” so you can win!

As I listened to Kevin Lucas conduct a great webinar today (slideware issues aside), I was simultaneously watching the twitter stream at #vendorbriefings.  And I was struck by the fact that there is...

Discussion:How much AR firm budget do you own?

Hi everyone,In the spirit of budget season, another question comes to mind for all of you.  I'm curious to know if any of you out their own the budget for every activity that takes place with the...

Discussion:Gartner's Elite program at Symposium - worth doing?

Hi All,I know this isn't a 'big picture' type question (and it's about Big G), but I wanted to get the community's view on a program that runs as part of the Symposium that I am not familiar with -...

For Analyst Relations Professionals

Report:Extract Maximal Benefit From Your AR Value Statement

AR managers struggle to build value-driven AR plans, let alone to articulate any resultant business value in crisp statements that convince executives of AR's worth. But the plan and the value...

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For Analyst Relations Professionals

Report:Case Study: Sapient Drives Sales Through Analyst Relations

Sapient's industry analyst relations (AR) team is producing direct sales benefits by generating leads from analysts and their publications and by getting involved in sales cycles in person,...

• Downloads: 376

Discussion:Email Management Software

Hi Everyone,We have a small customer support team and we are at a point where we need Email Management Software to help us keep track of customer inquiries.  We are looking for something that is cost...

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Objectives

Supporting Sales Is The Hardest Challenge For AR

A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A recent Forrester survey shows that AR reports fair...

• Downloads: 264

Discussion:jhon analyst

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For Analyst Relations Professionals

Report:Envision Professional Industry Analyst Relations

Vision: The Industry Analyst Relations Playbook

What are the attributes of a first-class AR professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how different it is from commonplace AR....

• Downloads: 165
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For Analyst Relations Professionals

Report:AR And Social Media, Part 2: AR In A Social World

Analyst relations (AR) people are fretting about the opportunities and threats posed by social media, their worries fed by uncertainty about which aspects of social media will be important and how....

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Discussion:It's Time To Engineer AR

Here at Se2 we are just starting to take advantage of research firms, and while we have met with a few analysts the majority of our focus has been on the learn side. After reading this article I've...

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 4: Managing The Results

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 275

Discussion:Gartner buys IDEAS, how does that compare to Springboard?

Blogged about how Gartner followed Forrester's lead with their latest acquisition:http://analystrelations.org/2012/04/20/gartner-gets-the-ideas-from-forrester/Someone I don't know made a comment...

For Analyst Relations Professionals

Report:Industry Analyst Relations And Influence

Influence: The Industry Analyst Relations Playbook

Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

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Discussion:Why do you tier analysts? And what challenges do you face as you tier them?

We’re about to embark on some research into analyst tiering and we’d be very interested in your perspective on a couple of questions that will shape any resultant report. At the moment, we’re...

Discussion:AR's Opportunity To Deliver Publication-Ready Content

Kevin, You're assuming AR owns content and messaging. In my experience, it's not often the case.