About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Seepij serves Vendor Strategy Professionals by tracking and predicting the IT services sector in the Asia Pacific region. His areas of expertise include competitive analysis and channel relationships in emerging services markets, such as remote infrastructure management, data center services, and cloud-based IT services.
Seepij came to Forrester through its acquisition of Springboard Research. Prior to Springboard, Seepij was a senior market analyst at IDC, covering computing systems, data centers, and cloud solutions. He also led the IT services practice for IDC India.
Seepij holds a bachelor's degree in economics from Delhi University and an M.B.A. from IP University, New Delhi, with dual specialization in marketing and international business.
In response to many requests to feature more business-to-business (B2B) content at our events, next month’s Outside In: A Forum For Customer Experience Professionals will feature...
Best Practices From Firms That Created Experiences With CARS Attributes
Forrester believes that four attributes will characterize the next phase of development of the web. Online experiences will be: customized by the end user, aggregated at the point of use, relevant to...
Business Case: The Customer Experience Ecosystem Playbook
This report is an update to "Why Customer Experience? Why Now?" originally published on October 4, 2011. We've entered the age of the customer — an era where a focus on customers matters more...

Best Practices From Firms That Created Experiences With CARS Attributes
I had a chance to catch up with David Lessing, COO of wealth management at Morgan Stanley Smith Barney, in advance of his keynote next month at the Customer Experience Forum. I spoke with David...
Last weekend I used my AAdvantage miles on a plane ticket for my husband. I went to AA.com, it was easy to trade off options based on number of miles used and flight schedule. When I went to book, my...
Forrester believes that next-generation digital experiences will be customized, aggregated, relevant, and social (CARS). Cisco Systems' Quad collaboration tool illustrates how CARS can be equally...

Our Forum For Customer Experience Professionals in Los Angeles is just four weeks away — and we have some exciting news! First, our final lineup of external speakers is confirmed. All of...
Although spending for research and persona creation is strong among persona advocates, many firms still report difficulty convincing their organizations that personas are worth the seemingly large...
