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For Customer Insights Professionals

Segmentation: New Approaches To An Old Problem

June 09, 2011

By Srividya Sridharan with Suresh Vittal, Allison Smith

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Why Read This Report

Customer segmentation has featured in the marketing tool kit for a long time as a means to understand customers and develop targeted communications. Customer Intelligence (CI) professionals use segmentation to drive customer acquisition, retention, cross-sell/upsell, and overall customer profitability, but they continue to seek better approaches to segmentation. This report helps CI professionals evaluate whether their firms are ready to adapt their segmentation approaches.
Tags: Consumer Segmentation, Customer Analytics, Customer Intelligence Strategy and Process, Market Research
US $ 499
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TOOLS & TEMPLATES

  • Models & Calculators:

    Most Firms Hang On To Their Segmentation Models For More Than Two Years

  • Document Templates:

    Segmentation Readiness Diagnostic

 
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