Forrester

EVENT OVERVIEW

eBusiness & Channel Strategy Professionals have been inching closer to C-level inner circles at their firms. But digital opportunities come with great risks: Digital disruptors' dominance of key parts of the purchase process can crush existing direct-to-consumer models and already-damaged margins. For example, the game-changing mobile experiences that digital disruptors Amazon.com, Apple, eBay, and Google have created give those firms control of consumer mobile devices and platforms, allowing them to both "tax" sales and hijack payments as well as threatening to further strangle already-squeezed margins. Rubbing salt into the wound, these breakthrough experiences have raised consumer expectations of all digital experiences, making the job of eBusiness pros to build a dynamic digital infrastructure that can support a next-generation experience even harder.

At Forrester's inaugural Forum For eBusiness & Channel Strategy Professionals, we'll debate the role that digital disruption will play in eBusiness. eBusiness professionals will hear how their peers at major global companies are using digital disruption to the advantage of their firm's bottom line — and, ultimately, to the benefit of their careers. 

Key Questions This Forum Will Answer

• How are the digital megatrends of mobile, social, and big data presenting both opportunities and challenges for eBusiness professionals?
• What moves are the biggest digital disruptors — Amazon, Apple, Facebook, and Google — making to take over the product research and sales funnel?
• How successful will these tech titans be at changing customer purchase and service behavior?
• How can eBusiness professionals weigh the digital disruption tradeoffs of revenue growth versus squeezed margins and reduced loyalty?
• Which specific tactics and partnerships have eBusiness professionals used to capitalize on the megatrends that these companies represent?
• How have some firms prioritized branded experiences to thrive in the face of digital disruption?
• What skills, organizational changes, and strategies will firms need to thrive?
• What’s next for eBusiness professionals? How can they capitalize on megatrends to push their careers forward into coveted roles like "VP of digital"?

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