For Marketing Leadership Professionals

Selecting Digital Media Buying Partners

How To Get The Right Mix Of Service And Performance

Why Read This Report

Interactive marketers have more choices than ever when it comes to picking media buying partners. Once dominant, media buying agencies now face stiff competition from a whole host of new specialists who've emerged to fight for clients' digital media dollars amid transformational shifts — like the rise of audience-centric buying — in the digital media buying ecosystem. This report details the range of choices now available to you, gives practical advice on how to choose the right buying partner model, and details the key qualities to look for in any buying partner you're considering.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Agencies Become Vendors, Vendors Become Agencies: What To Do?
  • RECOMMENDATIONS

    Look For Partners That Help You Become A Multichannel Media Maven
  • Supplemental Material
  • Related Research Documents