Separate Hype From Reality: Evaluate Your Agency's Technical Chops

"Our marketing group paid an agency $250,000 to launch an app and didn't tell IT. There was no QA done, the agency had no idea how to measure satisfaction, and the app was unstable. The app had just a 2.5 star rating in the iOS app store, and eventually marketing had to kill the app because it just wasn't working." (Fortune 500 company)

Does this sound familiar? More often than not, we talk with organizations where the business uses agency partners to work around IT. But IT pros need to be marketing's eyes and ears when it comes to evaluating a service provider's technology expertise. This webinar helps users understand what types of offerings service providers support; a sample list of vendors in the space; service providers' technology implementation experience; and how deep service providers' application development expertise goes.

Agenda:

• Digital Customer Experience Requires IT And Marketing To Mend Their Differences
• The Many Digital Experience Delivery Players: Agencies, SIs, And Consultants
• Understanding The Many Services Third Parties Offer
• Key Questions To Answer When Evaluating Service Providers' Technology Chops

Vendors mentioned: Accenture Interactive, Acquity, AKQA, Cognizant, Cynergy, Deloitte Digital, EffectiveUI, HCL, IBM Interactive, iCrossing, Infosys, Roundarch Isobar, iSITE Design, MRM Worldwide, Ogilvy & Mather, Perficient, Primacy, R/GA, Razorfish, Rosetta, SapientNitro, Siteworx, VML, and Wipro.