For eBusiness & Channel Strategy Professionals

Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

Why Read This Report

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are influenced by sources across many communication channels. Sixty-five percent of European online adults start researching a considered purchase online, and 64% end up buying the product in a shop. As new and emerging channels like mobile gain adoption in the retail world, eBusiness and channel professionals must embrace a customer-centric approach and use multiple channels to meet the changing needs of their customers.
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TOOLS & TEMPLATES

  • Models & Calculators:

    Online Is The Top Place For Researching A Considered Purchase

  • Models & Calculators:

    European Online Adults Still Typically Close The Deal In The Shop

  • Models & Calculators:

    The Majority Of Online Adults Who Research Online Only Close The Deal Online

  • Models & Calculators:

    Search Engines Are The Third Most Popular Way To Learn About A Considered Purchase