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For eBusiness & Channel Strategy Professionals

Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

September 08, 2010

By Patti Freeman Evans, Lauriane Camus with Benjamin Zeidler

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Why Read This Report

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are influenced by sources across many communication channels. Sixty-five percent of European online adults start researching a considered purchase online, and 64% end up buying the product in a shop. As new and emerging channels like mobile gain adoption in the retail world, eBusiness and channel professionals must embrace a customer-centric approach and use multiple channels to meet the changing needs of their customers.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, Consumer Retail & CPG, eCommerce, Mobile Channel for Consumers, Mobile eCommerce, Multichannel Selling Strategies, Online Shopping, Retail
US $ 499
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TOOLS & TEMPLATES

  • Models & Calculators:

    Online Is The Top Place For Researching A Considered Purchase

  • Models & Calculators:

    European Online Adults Still Typically Close The Deal In The Shop

  • Models & Calculators:

    The Majority Of Online Adults Who Research Online Only Close The Deal Online

  • Models & Calculators:

    Search Engines Are The Third Most Popular Way To Learn About A Considered Purchase

 
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