For Customer Experience Professionals

Seven Steps To Successful Customer Experience Measurement Programs

    Why Read This Report

    Customer experience (CX) measurement is essential: Without a disciplined customer experience measurement program, companies will struggle to understand what's working and what's broken. This report provides a performance management framework for key decision-making in a seven-step process that customer experience professionals must follow if they want to optimize their efforts on the path to customer experience maturity.
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    TABLE OF CONTENTS

    • Today's CX Measurement Programs Mean Well But Lack Discipline
    • How To Design And Implement A Successful CX Measurement Program
    • RECOMMENDATIONS

      Refine Your CX Measurement Over Time
    • Supplemental Material
    • Related Research Documents