Forrester Research : Analyst

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Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Blog: Marketing Leadership Blog

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

Research Coverage:

Accenture, Apple, Email Marketing & RSS, Emerging Media, Emerging Methods, Google, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing

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- Content Security (3)
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- Information Protection (1)
- Regulations & Legislation (10)
- Security Operations (1)

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Marketing Leadership
Security, Risk and Compliance

For Marketing Leadership Professionals
Tool:Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:Building Successful B2B Financial Services Social Marketing Programs
Michael GreeneMay 27, 2010
Faced with fragmented customer bases and unclear regulatory requirements, business-to-business (B2B) financial services marketers have traditionally shied away from launching social marketing...
- Downloads: 1164
For Marketing Leadership Professionals
Report:Social Media Marketing For Financial Services
How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
Nate ElliottSeptember 07, 2010
Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...
- Downloads: 1873
For Marketing Leadership Professionals
Charts & Figures:Putnam's Roth IRA Blog Incorporates Social Tools To Aid Product Adoption
Michael GreeneMay 27, 2010
For Marketing Leadership Professionals
Tool:PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:Privacy Matters For Online Advertisers
Behavioral Marketers Should Prepare To Self-Regulate Data Practices
Shar VanBoskirkSeptember 21, 2010
Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...
- Downloads: 458
For Marketing Leadership Professionals
Report:How To Protect Your Email Data
Shar VanBoskirkAugust 05, 2011
Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust and...
- Downloads: 290
For Marketing Leadership Professionals
Report:Defining DMARC
A New Way For Emailers To Defend Themselves Against Email Fraud
Shar VanBoskirkJune 27, 2012
Hundreds of brands are hijacked by phishing scams every month, costing companies and ultimately their end customers billions. And existing methods to fight phishing like email authentication...
- Downloads: 110
For Marketing Leadership Professionals
Tool:The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Tool:Financial Services Firms Rarely Use Social Media To Promote Their Products
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:Get Control Of Financial Services Social Marketing
Choose A Social Marketing Management Vendor Focused On The Specific Needs Of The Financial Industry
Michael Greene, Melissa ParrishJuly 18, 2011
Clearer compliance regulations are making financial services (FS) marketers more confident about entering the social channel and growing their existing presences — but the burden remains on...
- Downloads: 464
For Marketing Leadership Professionals
Tool:Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond
Nate ElliottSeptember 07, 2010
For Marketing Leadership Professionals
Report:Introducing Forrester's Email Marketing Security Review
Shar VanBoskirkAugust 24, 2012
In 2011, marketer-collected data — specifically email addresses — became the target of highly sophisticated hacking scams launched against businesses and email marketing service...
- Downloads: 127
For Marketing Leadership Professionals
Tool:Nearly 80% Of Financial Services Firms Use Social Media
Nate ElliottSeptember 07, 2010

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Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Analyst

Topics

All Topics

Industry

Region

For Marketing Leadership Professionals

Tool:Italian, Dutch, And Swedish Banks Have The Best Opportunity For Social Media Marketing

For Marketing Leadership Professionals

Report:Building Successful B2B Financial Services Social Marketing Programs

For Marketing Leadership Professionals

Report:Social Media Marketing For Financial Services

For Marketing Leadership Professionals

Charts & Figures:Putnam's Roth IRA Blog Incorporates Social Tools To Aid Product Adoption

For Marketing Leadership Professionals

Tool:PNC Bank Customers Are The Most Engaged With Several Key Social Behaviors

For Marketing Leadership Professionals

Report:Privacy Matters For Online Advertisers

For Marketing Leadership Professionals

Report:How To Protect Your Email Data

For Marketing Leadership Professionals

Report:Defining DMARC

For Marketing Leadership Professionals

Tool:The Age Skew Of Financial Products Shows In Their Consumers' Adoption Of Social Media

For Marketing Leadership Professionals

Tool:Financial Services Firms Rarely Use Social Media To Promote Their Products

For Marketing Leadership Professionals

Report:Get Control Of Financial Services Social Marketing

For Marketing Leadership Professionals

Tool:Internet Banks' Customers Are By Far The Strongest Adopters Of Social Media

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For Marketing Leadership Professionals

Report:Introducing Forrester's Email Marketing Security Review

For Marketing Leadership Professionals

Tool:Nearly 80% Of Financial Services Firms Use Social Media

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