CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

Research Coverage:

Accenture, Apple, Email Marketing & RSS, Emerging Media, Emerging Methods, Google, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

64 results in Everything

  • IT Infrastructure & Operations
  • Healthcare & Life Sciences

  • For CIO Professionals

    Report:Smart Process Applications Fill A Big Business Gap

    They Will Grow Twice As Fast As The Enterprise Application Market

    Andrew Bartels, Connie MooreAugust 08, 2012

    Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

    • Downloads: 641
    • Rating:

  • For Application Development & Delivery Professionals

    Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

    John R. Rymer, Rob KoplowitzFebruary 27, 2013

    These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

    • Downloads: 172

  • For Application Development & Delivery Professionals

    Report:Cloud Computing In India 2010: End User Adoption Trends

    Michael Barnes, Sanchit GogiaSeptember 01, 2010

    This document provides an overview of cloud computing in India for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 43

  • For CIO Professionals

    Charts & Figures:Forecast: US Software Purchases By Category, 2013 And 2014

    We Forecast 6% ICT Spending Growth For Both Years

    Andrew Bartels

  • For CIO Professionals

    Report:India Server Virtualization Market: A Snapshot

    Manish BahlJune 01, 2010

    The server virtualization market in India is still in its nascent stage with enterprises experimenting with virtual servers running non-critical applications. This document is designed to allow...

    • Downloads: 16

  • For CIO Professionals

    Report:Cloud Computing In Australia And New Zealand 2010: End User Adoption Trends

    John Brand, Michael BarnesAugust 01, 2010

    This document provides an overview of cloud computing in Australia and New Zealand for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges,...

    • Downloads: 26

  • For Application Development & Delivery Professionals

    Report:Open Source And Cloud-Based Integration Trends

    A Recent Forrester Survey Shows Divergent Plans

    Ken VollmerFebruary 06, 2012

    Open source and cloud-based integration solutions are becoming more prevalent in many organizations. Still, many others are resisting these new alternatives, sometimes based on rational concerns but...

    • Downloads: 753
    • Comments: 4

  • For CIO Professionals

    Report:Ethiopia IT Opportunity 2010

    James EricksonFebruary 15, 2011

    This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

    • Downloads: 14
    • Rating:

  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    Andrew BartelsDecember 13, 2012

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 424

  • For CIO Professionals

    Report:UAE: IT Opportunity 2011

    Summer HamadApril 07, 2011

    This document provides vendor strategists with an overview of the dynamics of the IT market in the UAE, the economic conditions prevailing in the country, and provides systematic analysis of the key...

    • Downloads: 34

  • For CIO Professionals

    Report:Public Sector IT Opportunity: Australia

    Dane AndersonJune 01, 2010

    This document provides a comprehensive background of public sector dynamics in Australia in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

    • Downloads: 21

  • For CIO Professionals

    Report:2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison

    Tim DeGennaroNovember 17, 2010

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

    • Downloads: 1566

  • For Sourcing & Vendor Management Professionals

    Report:Cloud Orchestration Models

    Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud

    Liz HerbertFebruary 11, 2011

    Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...

    • Downloads: 1579

  • For Infrastructure & Operations Professionals

    Report:Case Study: Amylin's Strategic Rightsourcing Strategy

    Amylin Shaves 15% Off Its IT Budget By Incorporating Cloud Services

    Onica King, James StatenJune 04, 2010

    To keep pace with a changing business model and rapidly changing technology demands, Amylin Pharmaceuticals had to dramatically change the way it delivered IT infrastructure services. This required...

    • Downloads: 412

  • For CIO Professionals

    Report:Nigeria Public Sector Market Analysis

    James Erickson, Sameer BhatnagarJanuary 10, 2011

    This document provides a comprehensive background of the dynamics in the public sector market of the African country of Nigeria. This analysis will allow vendor strategists to address market...

    • Downloads: 16
    • Rating:

  • For Security & Risk Professionals

    Report:Compliance With Clouds: Caveat Emptor

    Chenxi WangAugust 26, 2010

    Today's organizations face aggressive cost-cutting and efficiency pressures that drive businesses to consider cloud sourcing solutions. While the many properties of cloud services, such as...

    • Downloads: 1207

  • For Security & Risk Professionals

    Report:Smart Computing Fuels Biometrics Growth

    How Biometrics Enable Smart Computing Solutions

    Heidi SheyJuly 07, 2010

    Biometrics is already a growing market today in a variety of applications. Smart Computing will help to fuel biometrics growth as smart applications call for a greater level of security and...

    • Downloads: 516

  • For CIO Professionals

    Report:Getting Clever About Smart Cities: New Opportunities Require New Business Models

    Jennifer BelissentNovember 02, 2010

    Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effectively...

    • Downloads: 1225
    • Rating:

  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    Connie Moore, Jamie WarnerDecember 13, 2012

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 253

  • For Application Development & Delivery Professionals

    Report:Cloud Computing In China 2010: End User Adoption Trends

    Michael BarnesSeptember 01, 2010

    This document provides an overview of cloud computing in China for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 33

  • For CIO Professionals

    Report:Public Sector IT Opportunity: South Korea Data Tables

    Dane AndersonSeptember 01, 2010

    These are the data tables for the report, "Public Sector IT Opportunity: South Korea." The report provides a comprehensive background of public sector dynamics in South Korea in order to enable...

    • Downloads: 7

  • For CIO Professionals

    Report:Master 10 Trends For Your Cloud Journey

    Road Map: The Cloud Computing Playbook

    James Staten, Lauren E. NelsonMay 10, 2012

    Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

    • Downloads: 2288
    • Rating:

  • For CIO Professionals

    Report:China Healthcare Environment And IT Opportunity

    Dane AndersonDecember 09, 2010

    This report provides a comprehensive background of the healthcare dynamics in China in order to enable vendor strategists to address market opportunities more successfully. The report discusses the...

    • Downloads: 42

  • For Sourcing & Vendor Management Professionals

    Report:SAP In The Cloud: Market Update And Lessons Learned From Early Adopters

    Liz HerbertDecember 08, 2011

    The cloud continues to get a lot of attention — and scrutiny — from IT buyers. Most IT buyers have accepted the value of the cloud for process areas such as human capital management and...

    • Downloads: 756
    • Rating:
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart