Forrester

For eBusiness & Channel Strategy Professionals

Client Inquiry:Industry Pricing For SMS Services

We are a messaging vendor and are thinking about different ways to price our platform/services. What is Forrester's take on a plan?

For eBusiness & Channel Strategy Professionals

Client Inquiry:Postmortem Of The US Online Holiday Season 2010

What works in digital marketing to drive online and in-store traffic for a consumer electronics retailer during the holiday period (October thru December); with a specific focus on Black Friday and...

For Customer Insights Professionals

Report:Design A Social Intelligence Function

Organization: The Social Intelligence Playbook

Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

• Downloads: 573

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions

Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...

• Downloads: 902

For Customer Insights Professionals

Report:The Intersection Of Customer Intelligence And Public Relations

How Social Intelligence Bridges The Gap Between Diverse Disciplines

Customer Intelligence and public relations aren't obvious bedfellows. The two teams sit on opposite sides of the marketing and strategy organization but share similar goals and will now share a...

• Downloads: 353
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For Marketing Leadership Professionals

Report:How To Integrate Email And Mobile Marketing

Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually...

• Downloads: 690

For Marketing Leadership Professionals

Report:Balance User Needs With Business Goals

Strategic Plan: The Email Marketing Playbook

This report articulates a strategic plan for how interactive marketers can improve their email programs today and create humanized, integrated messages in the future. We recommend marketers build...

• Downloads: 248

For CMO Professionals

Report:Traditional Paid Media Must Fuel Earned Media Efforts

Offline And Online Paid Media Placements Will Drive Earned Media Success

Earned media is exploding. Born from traditional public relations (PR), its rapid adoption by marketers is being driven by new opportunities to drive word of mouth through social media. But earned...

• Downloads: 655
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For Customer Experience Professionals

Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?

What is Forrester's take on how healthcare companies have responded to the rise of social media? How will healthcare companies gain traction in the social media space? What are good and the bad...

For Marketing Leadership Professionals

Report:The Forrester Wave™: Email Marketing Vendors, Q1 2012

Responsys, ExactTarget, And Experian CheetahMail Lead The Market

In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys,...

• Downloads: 1391
• Comments: 1
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For Marketing Leadership Professionals

Report:Consumer Email Attitudes Improve

Consumers delete fewer email messages, integrate email promotions with personal emails, and forward promotional emails more today than in past years. But email marketers shouldn't be too smug about...

• Downloads: 409

For Customer Insights Professionals

Client Inquiry:Effect Of Multicontacts On Response

Our client is set to approve a direct marketing program that is testing a multiple contact approach against a single contact approach. What we would like are any industry benchmarks or examples that...

For CMO Professionals

Report:How To Define The Role Of Digital In Integrated Campaigns

Four Ways To Strategically Add Value To Multichannel Marketing

Marketers continue to treat digital channels as an afterthought of their integrated campaigns, instead of as strategic assets. But it's time for marketers to rethink their approach to multichannel...

• Downloads: 1109

For Marketing Leadership Professionals

Report:Case Study: Oreck Improves Media Spend ROI By Taking A Unified View Of The Customer

Oreck decided it was time to get smart about impression delivery across multiple channels. Working with partner Knotice, Oreck created a unified view of the customer to effectively target and deliver...

• Downloads: 281
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For Marketing Leadership Professionals

Report:Graduate From Email To Integrated Messaging

Executive Overview: The Email Marketing Playbook

The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...

• Downloads: 447
• Rating:

For Customer Insights Professionals

Client Inquiry:Best-In-Class Highly Personalized Multichannel Communications Programs

What are some great examples of automated, highly personalized, multichannel communications programs? My company has a few programs in pilot mode, but it seems that this concept of highly automated,...

For Marketing Leadership Professionals

Report:How To Defuse Digital Marketing Privacy Concerns

Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange

Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...

• Downloads: 363