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Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

Research Coverage:

Accenture, Apple, Email Marketing & RSS, Emerging Media, Emerging Methods, Google, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing

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24 results in Everything

  • Past 6 months
  • Consumer Electronics & Technology

  • For Marketing Leadership Professionals

    Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet

    Michael O'GradyFebruary 8, 2013

    Sales and installed base for tablet and eReader devices as well as book market spending for 16 Western European countries. Breaks out installed base of consumer- and business-owned tablets by country...

    • Downloads: 4

  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    Reineke ReitsmaMarch 13, 2013

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 34

  • For Marketing Leadership Professionals

    Report:Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Jitender MiglaniDecember 31, 2012

    Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...

    • Downloads: 8

  • For Customer Experience Professionals

    Charts & Figures:Interactions Are Fragmenting Across Multiple Internet-Connected Devices

    Tony CostaApril 10, 2013

  • For Customer Insights Professionals

    Report:Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Jeff WrayApril 22, 2013

    Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...

    • Downloads: 1

  • For Marketing Leadership Professionals

    Report:Emerging Touchpoints Require A Marketing Mind Shift

    Vision: The Emerging Touchpoints For Marketing Playbook

    Anthony MullenFebruary 19, 2013

    Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

    • Downloads: 444
    • Rating:

  • For Marketing Leadership Professionals

    Report:Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet

    Michael O'GradyJanuary 16, 2013

    Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus a...

    • Downloads: 2

  • For Customer Experience Professionals

    Report:Customer Experience In The Post-PC Era

    Tony CostaApril 12, 2013

    The rapid consumer adoption of mobile devices, new interfaces, and the changing behaviors they encourage have fundamentally changed how customers engage with companies. Gone are the days when...

    • Downloads: 563
    • Rating:

  • For Marketing Leadership Professionals

    Report:US Online Hispanics: A Demographic Overview

    North American Technographics®

    Reineke ReitsmaFebruary 26, 2013

    This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

    • Downloads: 68

  • For Marketing Leadership Professionals

    Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

    ForecastView Spreadsheet

    Susan HuynhMay 22, 2013

    Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...

    • Downloads: 1

  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2013

    Benchmarks: The Customer Experience Management Playbook

    Megan BurnsJanuary 15, 2013

    How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

    • Downloads: 1410
    • Comments: 7
    • Rating:

  • Report:The Worldwide Tablet Forecast

    A ForecastView Report

    Michael O'Grady, Vikram SehgalJune 13, 2013

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

    • Downloads: 11

  • For Customer Insights Professionals

    Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

    April 17, 2013

    Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, US

      North American Consumer Technographics®

      Gina SverdlovDecember 19, 2012

      This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

      • Downloads: 327
      • Comments: 3

    • For Marketing Leadership Professionals

      Report:"Smart Body, Smart World" For Marketers

      Sensor Devices Disrupt Marketing Practices

      Sarah Rotman EppsMarch 26, 2013

      Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

      • Downloads: 304
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Report:Getting Mobile Right With Mobility POST

      A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

      Julie A. AskMay 24, 2013

      Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

      • Downloads: 224

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

      ForecastView Spreadsheet

      Vikram SehgalFebruary 1, 2013

      Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

      • Downloads: 14

    • For Marketing Leadership Professionals

      Report:Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

      ForecastView Spreadsheet

      Michael O'GradyJanuary 16, 2013

      Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

      • Downloads: 2

    • For CIO Professionals

      Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

      We Forecast 6% ICT Spending Growth For Both Years

      Andrew BartelsApril 25, 2013

      US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

      • Downloads: 318

    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, Europe

      European Consumer Technographics®

      Gina SverdlovApril 8, 2013

      This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

      • Downloads: 49

    • For Customer Experience Professionals

      Report:The Business Impact Of Customer Experience, 2013

      Business Case: The Experience-Driven Organization Playbook

      Maxie Schmidt-SubramanianJune 10, 2013

      Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and loyalty. We built three simple models to estimate the impact customer experience...

      • Downloads: 169
      • Rating:

    • For Marketing Leadership Professionals

      Report:Forrester Research Tablet And eReader Forecast, 2012 To 2017 (US)

      ForecastView Spreadsheet

      Michael O'GradyJanuary 30, 2013

      Sales and installed base for tablet and eReader devices as well as book market spending. Breaks out installed base of consumer- and business-owned tablets and new and replacement tablet sales. Also...

      • Downloads: 5

    • For Marketing Leadership Professionals

      Report:Fitness Wearables — Many Products, Few Customers

      Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

      Sarah Rotman EppsJanuary 28, 2013

      Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

      • Downloads: 299
      • Comments: 1

    • For Marketing Leadership Professionals

      Report:Emerging Markets Overview: Brazil

      A Global Consumer Technographics® Report

      Reineke ReitsmaMay 28, 2013

      By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

      • Downloads: 18

    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, China

      Asia Pacific Consumer Technographics®

      Samantha Yanling JaddouMay 2, 2013

      This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

      • Downloads: 28
     
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