About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.
Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.
A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.
Shar is a graduate of Harvard University.
Benchmarks: The Mobile Security And Operations Playbook
This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

Consumer attitudes toward security solutions are changing markedly. Consumers are becoming more concerned about Internet risks, more savvy about the protection measures they need to take, more...
Stakeholder Needs: The Data Security And Privacy Playbook
This report outlines Forrester's solution for security and risk executives seeking to develop a data privacy and protection program and gain stakeholder support. As a security and risk (S&R)...

Business Impact: The Data Security And Privacy Playbook
Benchmarks: The Security Architecture And Operations Playbook
Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...

Cybersecurity And Services Fuel The Next Phase Of Market Growth
In Q3 2010, Forrester surveyed 2,058 IT security decision-makers at North American and European small businesses and enterprises to gauge the current state and identify the key trends and future...
Policy And Procedures: The Data Security And Privacy Playbook
Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

Rethinking Data Discovery And Classification For Data Security
Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

Forrester's Data Security And Control Framework
Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook
US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...
A Snapshot Of Adoption From The InformationWeek 500
Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...
Benchmarks: The Data Security And Privacy Playbook
This report outlines the benchmarks for Forrester's solution for security and risk (S&R) professionals looking to develop their organization's data security and privacy strategy. Throughout the year,...

How are banking companies using biometric technologies today? How urgent is the need to deploy such technologies?
Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor
The IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...
Identifying Dominant Players And Mapping Challenges To Opportunities
As the number of smart, sensor-rich IP-enabled devices grows, so does the demand and scramble to secure these connected devices. But no one tech or security vendor can do it alone. The variety of...
We live in a world where an increasing number devices and objects — from medical implantable devices to cars — come with sensors to communicate with each other and transmit information to...
How Biometrics Enable Smart Computing Solutions
Biometrics is already a growing market today in a variety of applications. Smart Computing will help to fuel biometrics growth as smart applications call for a greater level of security and...
From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...
Success Requires Vendors To Change Features, Positioning, And Sales Enablement
Despite the recent spate of high-profile security breaches, many chief information security officers (CISOs) find themselves marginalized by their peers and disconnected from their business's...

Skills And Staffing: The Data Security And Privacy Playbook
This report discusses skills and staffing implications of Forrester's solution for security and risk (S&R) professionals to act in developing their organization's data security and privacy strategy....
I would like to obtain information about voice biometric authentication, such as relative level of security, drawbacks, and vendors.
Business Impact: The Data Security And Privacy Playbook
Protecting customer data such as credit card information, log-in credentials, and personally identifiable information is an important part of enterprise IT security. Such data fuels a large and...

Executive Overview: The Security Architecture And Operations Playbook
We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, on...