About Forrester
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Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.
Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.
A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.
Shar is a graduate of Harvard University.
OpenText is at it again — and another independent BPM provider is gone. This time it’s Global 360. But Global 360 was more than BPM; it had done a good — no, great — job...
Forrester is conducting a deep dive into dynamic case management usage by interviewing 50 companies implementing these solutions and evaluating 10 dynamic case management (DCM) platforms...

Ask Hard Questions About Business, Process, And Technology Best Practices
Business process pros live at the intersection of business and technology and bring process methodologies, business knowledge, and technology insights to business transformation initiatives. Finding...
Fill Gaping Hole In Process Needs
Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...
Landscape: The Business Process Management Playbook
Firms continue to invest massive amounts of money and time into improving their business processes. Why? Because of the imperative to optimize their business operations for their markets, even as...

Metrics: The Business Process Management Playbook
A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...

Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

Demand For Web Self-Service And Standards Drive Market Transformation
In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time, e-forms emerged as the critical component to replace paper, leading to the digital forms of today that...
A Roundtable Discussion With Forrester Analysts
Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices of whom to buy from, and high expectations about customer...
Future Look: The Business Process Management Playbook
Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

Organize Content And Improve Dynamic Case Management
Content analytics that mines unstructured content brings to mind tricky, long projects and visions of Ph.D.'s with white coats who comb through vast collections of content on a galactic scale. Yet...
Vendors Move Toward Mature Service Offerings
If you think capture and imaging is old technology, you're correct; it has been around for more than twenty years. But there are still a lot of paper-based processes out there, and Forrester clients...
Engineering Document Management And Control For Owner Operators
Forrester has written extensively about the need for ECM vendors to provide line-of-business (LOB) applications to enterprise customers. The market, however, has paid less attention to the emergence...
An Empowered Report
Too many enterprises communicate with customers using antiquated approaches. After all, smart devices, pervasive video, and social media have given new power to customers and citizens —...
Managed Print Services Show Steady Growth
Business process professionals continue to recommend that organizations outsource non-core and declining document-intensive processes. At the same time, acceptance of outsourced document processing...

ECM And BPM Anchor The Portfolio Of Technologies That Will Improve Hospitals' Processes
Our current paper-based health information process wastes hundreds of billions of dollars annually. Transforming this into a streamlined 21st century electronic system will require moving through...
Document processing services (DPS) encompass a diverse set of specialized services, such as capture, printing, and office fleet management, for document-intensive business processes. Three distinct...
Performance Management: The Business Process Management Playbook
Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

Vendors Move Toward Mature Service Offerings
While many offices look modern, unplanned and unmanaged use of printers, fax machines, copiers, and scanners leads to significant waste. Managed print services (MPS) are designed to help a business...

OK, a bit of a stretch here, but I did spend 15 minutes one-on-one with the great hurler last week at the Xerox analyst conference at Citi Field in New York. And thankfully, the Mets were not...
Many business process and content and collaboration professionals, and the vendors that support them, think that dynamic case management (DCM) is a newfangled marketing term to describe an old,...

Electronic signatures are gaining momentum and becoming an increasingly popular topic of discussion among Forrester clients. In retrospect, today’s e-signature users will be seen as early...