Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

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  • James Staten
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Blog:What’s Your Cloud Future?

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    • For Infrastructure & Operations Professionals

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      • For Infrastructure & Operations Professionals

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        • For Infrastructure & Operations Professionals

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          • For Infrastructure & Operations Professionals

            Report:TechRadar™ For Infrastructure & Operations Professionals: Cloud Computing, Q4 2011

            Maturity, Acquisitions, And Enterprise Experience Drive Cloud Use Forward

            With interest in and priority for investment in cloud rising, concern and challenges remain regarding what is (and isn't) a cloud computing service and which options are safe, mature choices. To help...

            • Downloads: 1779
          • For Infrastructure & Operations Professionals

            Blog:Scoring Our 2011 Cloud Predictions

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            • For Infrastructure & Operations Professionals

              Blog:Cloud computing and highly secure data DO mix

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              • For Infrastructure & Operations Professionals

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                • For Infrastructure & Operations Professionals

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                  • For Infrastructure & Operations Professionals

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                    • For Infrastructure & Operations Professionals

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                      • For Infrastructure & Operations Professionals

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                        • For Infrastructure & Operations Professionals

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                          • For Infrastructure & Operations Professionals

                            Blog:Are You Like Oracle When It Comes to the Cloud?

                            Oracle makes itself an easy target for the ire of the cloud community when it makes dumb, cloudwashed announcements like last week's supposed IaaS offering. But then again, Oracle is just doing...

                            • For Infrastructure & Operations Professionals

                              Blog:2012 Cloud Predictions – Winners & Losers

                              The year 2012 brought a significant amount of growth in enterprise use of cloud services but did it fulfill our expectations? With just five weeks left in the year, it’s time to reflect on our...

                              • For Infrastructure & Operations Professionals

                                Blog:OpenStack Goes Grizzly, Azure IaaS Goes Live. No Big Deal. Good

                                  The OpenStack Foundation and Microsoft have released major updates to their cloud platforms and frankly there’s nothing really new or exciting here – which is a good thing. Sure,...

                                • For Infrastructure & Operations Professionals

                                  Blog:Are cloud platforms saying goodbye to the hypervisor?

                                  OpenStack, CloudStack, Dell, IBM SoftLayerand othersare pushing a new agenda in cloud computing, one that eschews the hypervisor. Is this the future of cloud platforms or just another feature? So...

                                  • For Infrastructure & Operations Professionals

                                    Report:Market Overview: Public IaaS Clouds, Q4 2011, Part 3

                                    Cloud Platforms: Foundational Systems Could Strengthen Your Preferred Service Providers

                                    A growing number of public infrastructure-as-a-service (IaaS) clouds are coming to market that share the same underlying capabilities, technologies, and interfaces. Rather than build their clouds...

                                    • Downloads: 1018
                                  • For Infrastructure & Operations Professionals

                                    Charts & Figures:The Typical CSP's Cloud Journey

                                  • For Infrastructure & Operations Professionals

                                    Report:What The Evolution Of Cloud Storage Means For I&O

                                    Over the last few years, the capabilities and reach of cloud storage services have evolved rapidly, with many organizations expressing interest in storage-as-a-service. With or without the support of...

                                    • Downloads: 399
                                  • For Infrastructure & Operations Professionals

                                    Blog:Top 10 Cloud Challenges Facing Media & Entertainment

                                      With video rapidly becoming the dominant content type on enterprise networks the issues being faced in the media market foreshadow the coming challenges for the rest of the market. And use of...

                                    • For Infrastructure & Operations Professionals

                                      Report:Market Overview: Public IaaS Clouds, Q4 2011, Part 1

                                      How To Sift Through The Cloud Washing And Uncover True Value

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                                      • Downloads: 1339
                                    • For Infrastructure & Operations Professionals

                                      Blog:The State Of The Cloud Market — SVForum

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                                      • For Infrastructure & Operations Professionals

                                        Report:Understand The Cloud Service Provider Market Landscape

                                        Landscape: The Cloud Computing Playbook

                                        With cloud computing services now formal members of the technology management portfolio, the challenge shifts from understanding cloud to selecting the right partners. Most hosting companies, managed...

                                        • Downloads: 600
                                      • For Infrastructure & Operations Professionals

                                        Blog:OpenStack: Time To Capitalize On The Momentum

                                        In the IaaS market the open source torch has officially been passed from Eucalyptus to OpenStack, a community effort that is showing strong momentum in both vendor participation and end user...