Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

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  • Lutz Peichert
  • For Sourcing & Vendor Management Professionals

    Blog:Moving From The Horse To The Car: Innovation Or Improvement?

    Was the introduction of the Ford Model T an improvement or an innovation over the horse drawn wagon? As an SVM professional, you may ask, “Why is this question important for me?” But as...

    • For Sourcing & Vendor Management Professionals

      Report:Building — Or Re-Invigorating — A Shared Service Center

      In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...

      • Downloads: 646
    • For Sourcing & Vendor Management Professionals

      Client Inquiry:IT Outsourcing Governance Tools

      What tools should I use for IT Outsourcing Governance?

      • Charts & Figures:Forces That Will Shape The BT 2020 World

        Vision: The SVM Practice Playbook

      • For Sourcing & Vendor Management Professionals

        Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010

        A Hot Market, But Questions About ROI, Vendors, And Integration Remain

        Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...

        • Downloads: 234
      • For Sourcing & Vendor Management Professionals

        Report:The SVM Organization's Future In 2020

        Vision: The SVM Practice Playbook

        Over the next years, Forrester expects IT organizations as we know them today to change dramatically, a result of a new wave of emerging technologies and a shift in the way employees use technology....

        • Downloads: 274
        • Rating:
      • For Sourcing & Vendor Management Professionals

        Report:Sourcing And Vendor Management's 2012 To 2014 Priorities: SVM's Value To The Business

        In Q3 2011, Forrester fielded its second annual Global Sourcing And Vendor Management Priorities Survey to 156 sourcing and vendor management (SVM) professionals. In this survey, SVM professionals...

        • Downloads: 415
      • For Sourcing & Vendor Management Professionals

        Client Inquiry:What Does Co-Sourcing Really Mean?

        What does Forrester refer to as co-sourcing model; what is Forrester's definition of a co-sourcing model; and what are the major pros and cons of a co-sourcing model compared to dedicated model?

        • For Sourcing & Vendor Management Professionals

          Client Inquiry:Cost Savings Rate For IT Procurement

          What do I have to do to prepare for defining a sourcing strategy?

          • For Sourcing & Vendor Management Professionals

            Report:Aligning Vendor Management Responsibilities To Your IT Organization's Mandate

            IT Archetype Serves As The Foundation For Effective Organizational Alignment

            Although most companies understand the need for a more strategic vendor management office (VMO), many of these companies don't know where to organize their vendor management activities. Because...

            • Downloads: 514
          • For Sourcing & Vendor Management Professionals

            Blog:ATOS To Buy SIS

            Rumors became official on Tuesday: Siemens succeeded in finding a viable partner to buy its IT Solutions and Services (SIS) business. For all of us following the market in the past it wasn’t a...

            • For Sourcing & Vendor Management Professionals

              Report:Case Study: How Merck Cut Costs And Improved Value By Investing In Vendor Management

              Very few IT organizations have complete control over the corporatewide IT investments that are spent with external services providers. In Forrester's Forrsights Budget And Priorities Tracker Survey,...

              • Downloads: 440
            • For Sourcing & Vendor Management Professionals

              Blog:Building or enhancing a VMO that will change your company

              The VMO is becoming more and more important for companies. As such, the demand to create a structure is prominent. To avoid pitfalls and get a jump-start on this, we at Forrester designed a workshop...

              • For Sourcing & Vendor Management Professionals

                Report:SVM Activities, Roles, And Skills Are Evolving

                Skills And Staffing: The SVM Practice Playbook

                Many sourcing and vendor management organizations (SVMOs) are delivering effectively against their core mandate today, despite resource constraints. However, most SVM professionals are mapping their...

                • Downloads: 184
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              • For Sourcing & Vendor Management Professionals

                Blog:What Vendor Risk Criteria Do You Monitor Constantly?

                Most of my clients today monitor at least their key suppliers to mitigate risk. But the criteria they look at are mostly limited to the contractual ("Do I get what I pay for?") and financial...

                • For Sourcing & Vendor Management Professionals

                  Client Inquiry:What Are Best Practices On Selecting External Resources?

                  What support should I choose to help make the decision of what external resource to source (time and materials, strategic partner through managed services, external consultants with niche, specific...

                  • For Sourcing & Vendor Management Professionals

                    Report:Ensure The Future Of The SVM Organization With Innovation

                    Professional sourcing and vendor management organizations (SVMOs) have the potential to become one of the most important organizations in their enterprises, due in large part to their core...

                    • Downloads: 154
                  • For Sourcing & Vendor Management Professionals

                    Client Inquiry:VMO Responsibilities

                    What are additional roles/responsibilities of the VMO?

                    • For Sourcing & Vendor Management Professionals

                      Blog:What's Your Take On RfP Versus RfS?

                      Hi everybody. I'd like to get your opinion on the discussion about RfP versus RfS (Request for Solution). How do you see the difference? I am always using the term RfP for the activities to...

                      • For Sourcing & Vendor Management Professionals

                        Report:Create An Effective Sourcing Strategy

                        Strategic Plan: The SVM Practice Playbook

                        As more and more companies rely on external suppliers to facilitate core business operations, the need for a clearly defined sourcing strategy is more important than ever. Successful companies have...

                        • Downloads: 446
                        • Comments: 1
                        • Rating:
                      • For Sourcing & Vendor Management Professionals

                        Report:Strong Vendor Management Requires New Performance Measurements

                        Focus On A Supplier's Market Performance, Not Just Its Delivery Performance

                        The increasing importance of innovation and strong vendor management to most sourcing and vendor management (SVM) professionals is having a major effect on the dynamics of sourcing strategy. In...

                        • Downloads: 550
                      • For Sourcing & Vendor Management Professionals

                        Client Inquiry:Vendor Management System Qualifications

                        What does a vendor management system look like and what are the vendor qualifications (certifications, ethics, compliance, etc.)?

                        • For Sourcing & Vendor Management Professionals

                          Report:Build SVM's Value Message

                          Value Communication: The SVM Practice Playbook

                          Many sourcing and vendor management (SVM) professionals fear getting called into their CIO's office to justify their value. This fear often has some justification: Because executive leaders often...

                          • Downloads: 207
                          • Rating:
                        • For Sourcing & Vendor Management Professionals

                          Blog:When Planning To Drive Through A Desert – Make Sure Your Car Doesn’t Break!

                          Imagine the following: You’re about to embark on a road trip through the desert. Anyone who loves living would put the car they rely on into a repair shop prior to starting this journey to make...

                          • For Sourcing & Vendor Management Professionals

                            Report:The Forrester SVMO Maturity Model

                            The Forrester SVMO Maturity Model is designed to provide SVM professionals with a brief self-assessment tool that enables SVM organizations to evaluate their program maturity, articulate the...

                            • Downloads: 32
                          • For Sourcing & Vendor Management Professionals

                            Report:Best Practices For Streamlining Sourcing Life-Cycle Governance

                            Aligning Key Stakeholders With Sourcing Process Increases Value

                            Forrester defines different generations of outsourcing capabilities within firms based on the level of experience. Companies starting on their outsourcing initiatives are defined as "first...

                            • Downloads: 470
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