About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.
Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.
A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.
Shar is a graduate of Harvard University.
Was the introduction of the Ford Model T an improvement or an innovation over the horse drawn wagon? As an SVM professional, you may ask, “Why is this question important for me?” But as...
In the mid-1990s companies tried to combine some of the advantages of outsourcing with the benefits of keeping important internal know-how and key resources. As a result, the shared service center...
What tools should I use for IT Outsourcing Governance?

Vision: The SVM Practice Playbook
A Hot Market, But Questions About ROI, Vendors, And Integration Remain
Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...
Vision: The SVM Practice Playbook
Over the next years, Forrester expects IT organizations as we know them today to change dramatically, a result of a new wave of emerging technologies and a shift in the way employees use technology....

In Q3 2011, Forrester fielded its second annual Global Sourcing And Vendor Management Priorities Survey to 156 sourcing and vendor management (SVM) professionals. In this survey, SVM professionals...
What does Forrester refer to as co-sourcing model; what is Forrester's definition of a co-sourcing model; and what are the major pros and cons of a co-sourcing model compared to dedicated model?
What do I have to do to prepare for defining a sourcing strategy?
IT Archetype Serves As The Foundation For Effective Organizational Alignment
Although most companies understand the need for a more strategic vendor management office (VMO), many of these companies don't know where to organize their vendor management activities. Because...
Rumors became official on Tuesday: Siemens succeeded in finding a viable partner to buy its IT Solutions and Services (SIS) business. For all of us following the market in the past it wasn’t a...
Very few IT organizations have complete control over the corporatewide IT investments that are spent with external services providers. In Forrester's Forrsights Budget And Priorities Tracker Survey,...
The VMO is becoming more and more important for companies. As such, the demand to create a structure is prominent. To avoid pitfalls and get a jump-start on this, we at Forrester designed a workshop...
Skills And Staffing: The SVM Practice Playbook
Many sourcing and vendor management organizations (SVMOs) are delivering effectively against their core mandate today, despite resource constraints. However, most SVM professionals are mapping their...

Most of my clients today monitor at least their key suppliers to mitigate risk. But the criteria they look at are mostly limited to the contractual ("Do I get what I pay for?") and financial...
What support should I choose to help make the decision of what external resource to source (time and materials, strategic partner through managed services, external consultants with niche, specific...
Professional sourcing and vendor management organizations (SVMOs) have the potential to become one of the most important organizations in their enterprises, due in large part to their core...
What are additional roles/responsibilities of the VMO?
Hi everybody. I'd like to get your opinion on the discussion about RfP versus RfS (Request for Solution). How do you see the difference? I am always using the term RfP for the activities to...
Strategic Plan: The SVM Practice Playbook
As more and more companies rely on external suppliers to facilitate core business operations, the need for a clearly defined sourcing strategy is more important than ever. Successful companies have...

Focus On A Supplier's Market Performance, Not Just Its Delivery Performance
The increasing importance of innovation and strong vendor management to most sourcing and vendor management (SVM) professionals is having a major effect on the dynamics of sourcing strategy. In...
What does a vendor management system look like and what are the vendor qualifications (certifications, ethics, compliance, etc.)?
Value Communication: The SVM Practice Playbook
Many sourcing and vendor management (SVM) professionals fear getting called into their CIO's office to justify their value. This fear often has some justification: Because executive leaders often...

Imagine the following: You’re about to embark on a road trip through the desert. Anyone who loves living would put the car they rely on into a repair shop prior to starting this journey to make...
The Forrester SVMO Maturity Model is designed to provide SVM professionals with a brief self-assessment tool that enables SVM organizations to evaluate their program maturity, articulate the...
Aligning Key Stakeholders With Sourcing Process Increases Value
Forrester defines different generations of outsourcing capabilities within firms based on the level of experience. Companies starting on their outsourcing initiatives are defined as "first...
