Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

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  • John Kindervag
  • Security, Risk and Compliance
  • For Security & Risk Professionals

    Report:Protect And Manage Your Critical Information Assets

    Executive Overview: The Data Security And Privacy Playbook

    Data is the lifeblood of today's digital businesses, and for economic and even political gain, highly skilled cybercriminals are determined to steal it. Meanwhile, customers around the globe have...

    • Downloads: 495
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  • For Security & Risk Professionals

    Client Inquiry:Is Tokenization The Right Technology To Encrypt Cardholder Data?

    Tokenization: Is it the right technology to encrypt cardholder (saving and debit cards) data? What is the usage level of this product and of similar technologies on the market? What is the level of...

    • For Security & Risk Professionals

      Report:Defend Your Data From Mutating Threats With A Zero Trust Network

      Executive Overview: The Security Architecture And Operations Playbook

      We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, on...

      • Downloads: 304
    • For Security & Risk Professionals

      Charts & Figures:Zero Trust Network Architecture Is Scalable

    • For Security & Risk Professionals

      Report:Know Your Data To Create Actionable Policy

      Policy And Procedures: The Data Security And Privacy Playbook

      Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

      • Downloads: 287
      • Rating:
    • For Security & Risk Professionals

      Report:Dial "H" For Hack

      An Empowered Report: Understanding The Threats To Unified Communication And VoIP Deployments

      In many companies, the worlds of data networking and telecommunications have merged, and voice and video traffic travels with other enterprise data on the same corporate network. Often known...

      • Downloads: 521
    • For Security & Risk Professionals

      Report:PCI X-Ray: Assessment And Testing Checklist

      This checklist is provided as a concise and comprehensive workbook to help organizations deal with the different types of assessments and tests that security and risk professionals must perform to...

      • Downloads: 28
    • For Security & Risk Professionals

      Report:Develop Your Road Map For Zero Trust Network Mitigation Technology

      Road Map: The Security Architecture And Operations Playbook

      This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map for Zero Trust network threat mitigation technologies using Forrester's TechRadar™...

      • Downloads: 1138
      • Rating:
    • For Security & Risk Professionals

      Report:PCI X-Ray: Patch Management

      To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...

      • Downloads: 263
    • For Security & Risk Professionals

      Report:Simplify Cybersecurity With PCI

      Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

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      • Downloads: 230
    • For Security & Risk Professionals

      Report:Build Security Into Your Network's DNA: The Zero Trust Network Architecture

      Strategic Plan: The Security Architecture And Operations Playbook

      One of our goals with Zero Trust is to optimize the security architectures and technologies for future flexibility. As we move toward a data-centric world with shifting threats and perimeters, we...

      • Downloads: 1535
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    • For Security & Risk Professionals

      Report:Market Overview: Intrusion Prevention Systems, Q2 2011

      A Mature Space, IPS Is Still The Bulwark Of Network Security

      An intrusion prevention system (IPS) complements traditional firewalls by inspecting the entire network packet looking for malicious traffic that is often invisible to Layer 3 firewalls. While...

      • Downloads: 963
    • For Security & Risk Professionals

      Client Inquiry:What Are Some Best Practices For Using Jump Servers?

      Are there certain vendors/solutions/configurations that are considered best practices for jump servers? Are organizations relying entirely on authentication and authorization controls, without having...

      • For Security & Risk Professionals

        Report:No More Chewy Centers: Introducing The Zero Trust Model Of Information Security

        Vision: The Security Architecture And Operations Playbook

        There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For a generation of information security...

        • Downloads: 1635
      • For Security & Risk Professionals

        Report:PCI X-Ray: Application Security Checklist

        This is a workbook that supplements the PCI X-Ray: Application Security Document

        • Downloads: 33
      • Client Inquiry:Standard PCI Report Templates

        Are there any standard PCI report templates for providing information to my QSA?

        • For Security & Risk Professionals

          Report:Q&A: Streamlining Your Patch Management Strategy

          Forrester continues to receive many customer inquiries related to effective patch management of servers and endpoints. Balancing the urgency of patching with the need to minimize employee downtime...

          • Downloads: 394
        • For Security & Risk Professionals

          Client Inquiry:What Are PCI And Patching Best Practices?

          A Payment Card Industry (PCI) certified environment requires patching within 30 days of the patch's release, but what is common practice in a PCI shop?

          • For Security & Risk Professionals

            Report:PCI X-Ray: Assessments And Testing

            To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...

            • Downloads: 367
          • For Security & Risk Professionals

            Client Inquiry:How Should We Select Unified Threat Management Vendors?

            We are in the process of selecting unified threat management (UTM) vendors. We have completed a decision analysis based on a technical needs assessment, but we need help narrowing down our vendors....

            • For Security & Risk Professionals

              Report:Control And Protect Sensitive Information In The Era Of Big Data

              Future Look: The Data Security And Privacy Playbook

              This report outlines the future look of Forrester's solution for security and risk (S&R) executives seeking to develop a holistic strategy to protect and manage sensitive data. In the...

              • Downloads: 1611
              • Rating:
            • For Security & Risk Professionals

              Report:Defend Your Business From The Mutating Threat Landscape

              Business Case: The Security Architecture And Operations Playbook

              We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...

              • Downloads: 857
            • For Security & Risk Professionals

              Client Inquiry:How Do You Centrally Manage And Encrypt Data On USB Drives?

              We are looking for a solution to centrally manage USB drives for all of our desktops. More specifically, we would want to ensure that data on the USB drive is encrypted. Does Forrester have any...

              • For Security & Risk Professionals

                Report:Dissect Data To Gain Actionable INTEL

                Forrester's Data Security And Control Framework

                Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

                • Downloads: 307
                • Rating:
              • For Security & Risk Professionals

                Report:Develop A Two-Phased DDoS Mitigation Strategy

                Protect Yourself From Hacktivists And Other Cybercriminals

                Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...

                • Downloads: 98
              • For Security & Risk Professionals

                Client Inquiry:What Are Best Practices For Log Management And Security Information Management?

                We would like to understand some best practices in the field of log management. More specifically: 1. Is it a best practice to correlate, aggregate, and monitor all logs for business risk and...

                 
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