About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.
Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.
A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.
Shar is a graduate of Harvard University.
Vision: The Security Architecture And Operations Playbook
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For a generation of information security...
I’ll be in Austin, TX this weekend to participate in South-by-Southwest Interactive. My panel “Big Data Smackdown on Cybersecurity” will be held Sunday, March 11 from 12:30PM -...
Yesterday, WikiLeaks released emails taken in the highly-publicized Stratfor data breach. While many of the emails are innocuous, such as accusations regarding a stolen lunch from the company...
Charts & Figures results for

Assessment Framework: The Data Security And Privacy Playbook
Data loss prevention or protection (DLP) — depending upon your usage — is both one of the hottest topics and most difficult challenges among information security professionals today. In...

Are there certain vendors/solutions/configurations that are considered best practices for jump servers? Are organizations relying entirely on authentication and authorization controls, without having...
Are there any standard PCI report templates for providing information to my QSA?
We are currently exploring all remote access options, particularly SSL functionality. What kind of trends are you are seeing in these areas?
Policy And Procedures: The Data Security And Privacy Playbook
Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

Rethinking Data Discovery And Classification For Data Security
Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

Forrester's Data Security And Control Framework
Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...

Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook
US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...
When it comes to selecting a logging consolidation tool for an enterprise, what are some tips for developing a request for proposal? Based on your experience, what would you single out as the most...
We are in the process of selecting unified threat management (UTM) vendors. We have completed a decision analysis based on a technical needs assessment, but we need help narrowing down our vendors....
Strategic Plan: The Data Security And Privacy Playbook
As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...
From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

Last year the country of Japan suffered a devastating disaster of unspeakable proportions. A massive earthquake on the eastern coast of the country triggered a deadly tsunami that caused the flooding...
Strategic Plan: The Security Architecture And Operations Playbook
One of our goals with Zero Trust is to optimize the security architectures and technologies for future flexibility. As we move toward a data-centric world with shifting threats and perimeters, we...

What vendors compete in the enterprise key management market?
Protect Yourself From Hacktivists And Other Cybercriminals
Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...
Executive Overview: The Data Security And Privacy Playbook
Data is the lifeblood of today's digital businesses, and for economic and even political gain, highly skilled cybercriminals are determined to steal it. Meanwhile, customers around the globe have...

The legendary British Prime Minister Benjamin Disraeli is said to have noted that “There are lies, damn lies, and statistics.” Much of the technology world is focused on statistics and...
Future Look: The Data Security And Privacy Playbook
This report outlines the future look of Forrester's solution for security and risk (S&R) executives seeking to develop a holistic strategy to protect and manage sensitive data. In the...

Road Map: The Security Architecture And Operations Playbook
This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map for Zero Trust network threat mitigation technologies using Forrester's TechRadar™...

Executive Overview: The Security Architecture And Operations Playbook
We've all heard about the "evolving threat landscape." In biology, evolution is a process that takes millions of years to occur as a result of small changes in successive generations. Mutations, on...