Forrester

For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Banking Strategy

Continuous Improvement: The Mobile Banking Strategy Playbook

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

• Downloads: 664
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For eBusiness & Channel Strategy Professionals

Blog:Mobile Commerce, There's An App For That

Mobile apps are undoubtedly cool, and executives at leading online retailers have been mandating a presence of their brand in the Apple and Android app stores, but eBusiness professionals must focus...

For eBusiness & Channel Strategy Professionals

Blog:SAP To Acquire Hybris — What Does It Mean?

After repeated false starts of trying to build its way into the enterprise eCommerce space, SAP has finally decided to do a U-turn on its strategy and buy its way in. For years there has been intense...

For eBusiness & Channel Strategy Professionals

Report:Case Study: SunTrust Reboots Its Digital Platform

Responsive Web Design And Agile Development Prove A Winning Formula

With mobile and tablet usage now mainstream, Forrester believes that eBusiness teams must find time-to-market and cost efficiencies in their digital development processes. In previous research we...

• Downloads: 198

For eBusiness & Channel Strategy Professionals

Report:Optimize Performance For Global eCommerce

Nothing Kills An Online Sale Quicker Than A Sluggish Site

Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

• Downloads: 421

For eBusiness & Channel Strategy Professionals

Report:Market Overview: Mobile Commerce Solutions For Retail

In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

• Downloads: 1642

For eBusiness & Channel Strategy Professionals

Blog:The State Of Canadian Online Retail 2013

Last week Forrester published a report on the state of online retail in Canada. We surveyed 1,103 adult online shoppers in Canada to understand what challenges the Canadian public face when shopping...

For eBusiness & Channel Strategy Professionals

Report:Location-Based Commerce: An Evolution In Mobile Shopping

Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

• Downloads: 1732

For eBusiness & Channel Strategy Professionals

Blog:Commerce Server, Cactus Commerce & Ascentium - The Path Forward

In the words of the Greek philosopher Heraclitus, everything flows and nothing stands still. This is certainly true of Ascentium, the Seattle based interactive agency that last year acquired Cactus...

For eBusiness & Channel Strategy Professionals

Blog:Have You "Signed In" With Facebook Recently?

The online registration page has always been a necessary evil. Despite the obvious need to collect customer information online, 11% of US adults have previously abandoned an online purchase either...

For eBusiness & Channel Strategy Professionals

Blog:An NRF Retrospective

As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the...

For eBusiness & Channel Strategy Professionals

Report:The Coming Of HTML5

Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

• Downloads: 603
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Business

Continuous Improvement: The Mobile eBusiness Playbook

Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

• Downloads: 570
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For eBusiness & Channel Strategy Professionals

Report:Market Overview: Subscription And Recurring Billing Solutions 2012

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

• Downloads: 376
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For eBusiness & Channel Strategy Professionals

Blog:Hybris Secures An Additional $30M In Funding: What It Means

Today hybris announced it has secured an additional $30M in funding from two Silicon Valley VC giants (Meritech Capital Partners and Greylock Israel). This funding comes only 18 months after hybris...

For eBusiness & Channel Strategy Professionals

Report:The State Of Canadian Online Retail — 2013

Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

• Downloads: 206

For eBusiness & Channel Strategy Professionals

Report:.Brand And The Impact For eBusiness

CMOs Must Drive Their Firms' Domain Strategy Now

A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

• Downloads: 385

For eBusiness & Channel Strategy Professionals

Report:The Digitization Of The In-Store Experience

Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike

Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

• Downloads: 2142
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For eBusiness & Channel Strategy Professionals

Blog:Calling eBusiness Technology Decision Makers - Forrester Needs Your Help

If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...

For eBusiness & Channel Strategy Professionals

Blog:Unleashing The Location Potential In Your Mobile Commerce App

The consumer appetite for smartphones shows no signs of slowing in 2011 and neither does the growth of the mobile channel at leading retailers. eBusiness leaders, who have been focused on replicating...

For eBusiness & Channel Strategy Professionals

Report:Understanding Responsive Design

What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

• Downloads: 945
• Comments: 2
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For eBusiness & Channel Strategy Professionals

Blog:Apple's Retail Self-Checkout Is No iPhone 4S, This Really Is An Upgrade

For the next 2 minutes as you read this blog post, please try to forget about Apple the product company and instead focus on Apple the retailer. Two years ago, Apple undertook a worldwide roll out of...

For eBusiness & Channel Strategy Professionals

Blog:Software App Stores And The Implications For eCommerce

For eBusiness leaders, software app stores represent a new and disruptive distribution channel for PC and Mac software. Three weeks ago, Apple launched its App Store for Macs, following in the...

For eBusiness & Channel Strategy Professionals

Blog:Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with...

For eBusiness & Channel Strategy Professionals

Report:Is Your Site Ready For The Holidays?

Tactics To Ensure A Successful Online Holiday Season

The stakes do not get any higher for retail eBusiness professionals than during the holiday season. For many retailers, margins from Q4 revenue alone will make or break their annual goals, and online...

• Downloads: 317