CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

Research Coverage:

Accenture, Apple, Email Marketing & RSS, Emerging Media, Emerging Methods, Google, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

14 results in Reports

  • Shar VanBoskirk
  • Customer Experience Management

  • For Marketing Leadership Professionals

    Report:The New Search Marketing Review

    Introducing Forrester's Search Marketing Review Methodology 2.0

    Shar VanBoskirkSeptember 24, 2012

    Paid search marketing and search engine optimization (SEO) are still mainstays in the interactive marketer's toolkit. And many legacy best practices still apply to paid search and SEO. However,...

    • Downloads: 382
    • Rating:

  • For Marketing Leadership Professionals

    Report:The Email Marketing Scorecard

    Assessment: The Email Marketing Playbook

    Shar VanBoskirkSeptember 12, 2012

    This report for interactive marketers explains how to assess your email marketing capabilities as well as the quality of the user experience for recipients of your marketing emails. Like Forrester's...

    • Downloads: 1541

  • For Marketing Leadership Professionals

    Report:Case Study: Avis Uses Personas To Drive SEO

    Shar VanBoskirkMay 05, 2011

    We spoke with John Peebles, vice president of online marketing at Avis Budget Group, about a site redesign project he and his team undertook to improve the search engine optimization (SEO) results...

    • Downloads: 569

  • For Marketing Leadership Professionals

    Report:How Consumers Find Websites In 2010

    Trends To Consider For Your 2011 Strategy

    Shar VanBoskirkFebruary 14, 2011

    Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained ground,...

    • Downloads: 884

  • For Marketing Leadership Professionals

    Report:Forrester's Email Marketing Review Scorecard

    Shar VanBoskirkSeptember 02, 2010

    Forrester updated its Email Marketing Review (EMR) methodology to reflect interactive media changes that affect email marketing efficiency and relevance. As with our past email review methodologies,...

    • Downloads: 30

  • For Marketing Leadership Professionals

    Report:The Splinternet

    Preparing For An Internet Fragmented By Devices And Passwords

    Josh Bernoff, Shar VanBoskirkJanuary 26, 2010

    The standardized Internet is fraying. Long live the Splinternet. Interactive marketers have thrived in the golden age of the Web, where people access Web sites using standard, similarly formatted PCs...

    • Downloads: 1770
    • Rating:

  • For Marketing Leadership Professionals

    Report:Financial Services Will Lead Interactive Spend By 2014

    Shar VanBoskirkJanuary 08, 2010

    US financial services will become the largest spender in interactive marketing by 2014 as financial services firms seek lower-cost marketing options, overcome regulatory barriers, expand search...

    • Downloads: 940

  • For Marketing Leadership Professionals

    Report:Case Study: Epicor Software Uses Personas To Boost B2B Search Marketing Results

    Shar VanBoskirkSeptember 29, 2008

    During the past two years, Epicor Software built a paid search marketing program that today provides a good model for B2B marketers initiating search marketing or those looking to better use search...

    • Downloads: 455

  • For Marketing Leadership Professionals

    Report:Interactive Marketing Channels To Watch, 2008

    Better Goals Will Unlock New Channel Adoption

    Shar VanBoskirkAugust 29, 2008

    Consistent with past studies, email, search, and display media are still the most heavily penetrated interactive channels; this year, they reach near ubiquitous adoption. Online video and most social...

    • Downloads: 1663

  • For Marketing Leadership Professionals

    Report:Benchmark 2008: Gen Y Comes Of Age

    North American Consumer Technographics

    Shar VanBoskirkJuly 25, 2008

    As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18 to...

    • Downloads: 959

  • For Marketing Leadership Professionals

    Report:Microsoft Woos Yahoo! For Media Dominance

    by Shar VanBoskirk and Charlene Li

    Shar VanBoskirk, Charlene LiFebruary 11, 2008

    Microsoft announced an unsolicited bid to buy Yahoo! for $44.6 billion, a deal that, if consummated, would create a media conglomerate second only to Google in the online space. Forrester believes...

    • Downloads: 286

  • For Marketing Leadership Professionals

    Report:Search Engine Optimization Starts With Good Site Design

    Shar VanBoskirkJanuary 31, 2008

    Optimizing a site for good rankings within natural search engine results need not disrupt the user experience of the site. In fact, the fundamentals of Scenario Design correspond well to the elements...

    • Downloads: 1455

  • For Marketing Leadership Professionals

    Report:Email Can Start Your Social Computing Engine

    Shar VanBoskirkMarch 12, 2007

    Marketers hesitant to trial emerging channels but eager to stay on top of customers' changing technology and media habits will find email marketing a viable entrée into the Social Computing...

    • Downloads: 268

  • For Marketing Leadership Professionals

    Report:Forrester's Email Marketing Review Scorecard Version 3.0

    Shar VanBoskirkMarch 01, 2007

    Successful email marketing programs master the ¿human¿ elements of a conversation, such as tone, frequency of communication, and valuable information. Forrester¿s updated email marketing review...

    • Downloads: 1
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart