Forrester

For Marketing Leadership Professionals

Report:The Email Marketing Scorecard

Assessment: The Email Marketing Playbook

This report for interactive marketers explains how to assess your email marketing capabilities as well as the quality of the user experience for recipients of your marketing emails. Like Forrester's...

• Downloads: 1544

For Marketing Leadership Professionals

Report:Compare Your Campaigns To 70 Others

Benchmarks: The Email Marketing Playbook

This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

• Downloads: 1515
• Rating:

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

Benchmarks: The Search Marketing Playbook

Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

• Downloads: 1117

For Marketing Leadership Professionals

Report:Apply Best Practices To Your Email Marketing

Processes: The Email Marketing Playbook

This report highlights key processes that constitute best practices for interactive marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as...

• Downloads: 1062

For Marketing Leadership Professionals

Report:Improve With Simple Innovations

Continuous Improvement: The Email Marketing Playbook

This report for interactive marketers is part of Forrester's email marketing playbook and provides our current recommendations for how to continuously improve your email marketing programs. By...

• Downloads: 1083

For Marketing Leadership Professionals

Report:The New Messaging Mandate

Vision: The Email Marketing Playbook

This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why?...

• Downloads: 947

For Marketing Leadership Professionals

Report:How US Marketers Use Email

Landscape: The Email Marketing Playbook

Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than...

• Downloads: 916

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 607

For CMO Professionals

Report:How To Organize For The Digital Future

Assign An Owner To Digital Strategy, Governance, And Execution

To survive the destructive forces of digital disruption, firms must use eBusiness and interactive marketing capabilities to become customer obsessed. Yet most current digital organizations are too...

• Downloads: 528
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For Marketing Leadership Professionals

Report:Value Your Subscribers More Accurately

Performance Management: The Email Marketing Playbook

This report, part of the email marketing playbook, provides interactive marketers with advice on email marketing performance management, with a focus specifically on list maintenance. We've outlined...

• Downloads: 588

For Marketing Leadership Professionals

Report:The Forrester Wave™: Search Marketing Agencies, Q4 2012

360i, iCrossing, And Performics Lead The Way Toward Discovery Marketing

In Forrester's 25-criteria evaluation of search marketing agencies, we researched, analyzed, and compared seven agencies that have search marketing services at their cores. This report details our...

• Downloads: 410

For Marketing Leadership Professionals

Report:The New Search Marketing Review

Introducing Forrester's Search Marketing Review Methodology 2.0

Paid search marketing and search engine optimization (SEO) are still mainstays in the interactive marketer's toolkit. And many legacy best practices still apply to paid search and SEO. However,...

• Downloads: 383
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For Marketing Leadership Professionals

Report:Build An Integrated Messaging Approach

Road Map: The Email Marketing Playbook

This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

• Downloads: 348

For Marketing Leadership Professionals

Report:The Forrester Wave™: SEO Platforms, Q4 2012

Rio SEO Leads, With BrightEdge Following As A Strong Performer

Forrester's 21-criteria evaluation of SEO platforms evaluates the four largest providers of tools for organic search auditing, ranking support, measurement, and project management: BrightEdge,...

• Downloads: 368
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For Marketing Leadership Professionals

Report:Choose The Right ESP For Your Needs

Tools And Technology: The Email Marketing Playbook

This report helps interactive marketers select tools and technologies for email marketing. Most email marketers outsource the delivery of their email marketing programs because it unburdens internal...

• Downloads: 241
• Comments: 1
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For Marketing Leadership Professionals

Report:Balance User Needs With Business Goals

Strategic Plan: The Email Marketing Playbook

This report articulates a strategic plan for how interactive marketers can improve their email programs today and create humanized, integrated messages in the future. We recommend marketers build...

• Downloads: 249

For Marketing Leadership Professionals

Report:The Forrester Wave™: Bid Management Software Providers, Q4 2012

Kenshoo Leads, With IgnitionOne And Marin Software Following As Strong Performers

In response to growing demand for bid management software, Forrester evaluated this category in addition to two others in separate Forrester Waves™: search marketing agencies and SEO platforms....

• Downloads: 249
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For Marketing Leadership Professionals

Report:Asia Pacific Online Advertising Forecast, 2012 To 2017

China Dominates A Rapidly Growing Yet Cautious Market

By 2017, marketers advertising with online display and search media in India, Australia, South Korea, Japan, and China will grow their investments at a 23% compound annual growth rate (CAGR) to...

• Downloads: 141

For Marketing Leadership Professionals

Report:Introducing Forrester's Email Marketing Security Review

In 2011, marketer-collected data — specifically email addresses — became the target of highly sophisticated hacking scams launched against businesses and email marketing service...

• Downloads: 126

For Marketing Leadership Professionals

Report:Defining DMARC

A New Way For Emailers To Defend Themselves Against Email Fraud

Hundreds of brands are hijacked by phishing scams every month, costing companies and ultimately their end customers billions. And existing methods to fight phishing like email authentication...

• Downloads: 108