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Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

Research Coverage:

Accenture, Apple, Email Marketing & RSS, Emerging Media, Emerging Methods, Google, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing

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23 results in Reports

  • Henry Peyret

  • For Enterprise Architecture Professionals

    Report:Barclays Bank's Consolidation Road Maps Focus On Process And Rendering

    A Profile Of One Of The Winners Of The InfoWorld/Forrester Enterprise Architecture Award

    Henry PeyretApril 28, 2011

    Forrester teamed up with InfoWorld to identify five leading EA organizations using practices that yield measurable business value. In large organizations such as Barclays Bank, which spans 50...

    • Downloads: 396

  • For Enterprise Architecture Professionals

    Report:EA Management Suite Dashboards: Samples For Application And Project Portfolio Management Roles

    Tim DeGennaro, Henry PeyretNovember 15, 2011

    An enterprise architecture (EA) tool can be a significant investment because of both the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is...

    • Downloads: 137
    • Rating:

  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Architecture Management Suites, Q2 2011

    Mega International, Troux Technologies, Software AG, And Alfabet Lead This Upcoming Category

    Henry Peyret, Tim DeGennaroApril 15, 2011

    Forrester evaluated 10 of the leading enterprise architecture management suite (EAMS) vendors across 89 criteria and found that Mega International (Mega), Troux Technologies, Software AG, and alfabet...

    • Downloads: 2220

  • For Enterprise Architecture Professionals

    Report:Business Service Architecture: Shaping The Services Within Your Business Model

    Business Services Unify Portfolios And Help Firms Manage Business Change

    Henry PeyretNovember 15, 2011

    Business capability maps are an excellent conceptual tool for planning and assessment. But your business runs on the physical implementation of people, process, information, and technology, and while...

    • Downloads: 1579

  • For Enterprise Architecture Professionals

    Report:EA Management Suite Dashboards: Samples For The CIO Role

    Tim DeGennaro, Henry PeyretJuly 12, 2011

    An EA tool can be a significant investment both because of the cost of the purchase or subscription and the cost of implementation. The best approach to demonstrate value is to directly serve the...

    • Downloads: 41

  • For Enterprise Architecture Professionals

    Report:Fast-Tracking EA Renewal

    Building An EA Program For "Dummies"

    Henry PeyretFebruary 16, 2011

    As businesses begin to look past the economic downturn, they are executing strategies that require a changed IT mission and plan. This in turn is changing the needs and expectations the EA function...

    • Downloads: 500

  • For Enterprise Architecture Professionals

    Report:Integrate EA With ITIL Service Portfolio Management

    Henry PeyretJanuary 28, 2011

    It has been almost three years since ITIL v3 was released, superseding v2. While v3 has overtaken v2 in terms of overall adoption, most IT shops are still struggling to adopt v3's new service...

    • Downloads: 1842

  • For Enterprise Architecture Professionals

    Report:BCEA Performance Metrics Address Broader Business Outcomes

    Performance Management: The EA Method Playbook

    Henry PeyretApril 08, 2013

    A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

    • Downloads: 145
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Best Practices: Establish Your Metadata Plan

    Henry Peyret, Rob KarelJune 22, 2010

    Most enterprise architects (EAs) instinctually recognize the value that clean and trustworthy metadata can provide in terms of delivering IT efficiency, business agility, and improved information...

    • Downloads: 1688

  • For Enterprise Architecture Professionals

    Report:Justify The Value Of Achieving Sustainable Business Agility

    Business Impact: The EA Method Playbook

    Henry PeyretAugust 31, 2012

    This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives who want to enhance their current EA method to address both agility and costs at the same...

    • Downloads: 293
    • Rating:

  • For Enterprise Architecture Professionals

    Report:EAs: Use POST To Define Your Collaboration Strategy

    An Empowered Document: Your Collaboration Strategy Should Be People-Centric, Not Tech-Centric

    Henry PeyretJune 14, 2011

    Technology is diffusing throughout your business, and traditional means of IT oversight have become less effective in this age of empowered HEROes. Enterprise architects (EAs) should use new means of...

    • Downloads: 541

  • For Enterprise Architecture Professionals

    Report:Building An IT Strategy For IT Tooling

    Apply Business Architecture Techniques To The Business Of IT

    Henry PeyretJune 02, 2011

    IT's implementation of process improvement frameworks such as the IT Infrastructure Library (ITIL), project portfolio management (PPM), and the Software Engineering Institute's (SEI's) Capability...

    • Downloads: 1191

  • For Enterprise Architecture Professionals

    Report:Aetna's EA Organization Uses Capability Maps To Connect Business Strategies

    A Profile Of One Of The Winners Of The InfoWorld/Forrester Enterprise Architecture Award

    Henry PeyretApril 18, 2011

    EA organizations often toil out of the limelight, working with their firms to improve business-IT alignment, rationalize the application portfolio, and guide technology use. Forrester teamed up with...

    • Downloads: 762

  • For Enterprise Architecture Professionals

    Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

    Planning Methods: The EA Method Playbook

    Henry PeyretAugust 31, 2012

    In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

    • Downloads: 400

  • For Enterprise Architecture Professionals

    Report:Develop A Business-Centered Enterprise Architecture That Boosts Agility

    Executive Overview: The EA Method Playbook

    Alex Cullen, Henry PeyretAugust 31, 2012

    Faced with continuous change — from technology innovations, new markets, and competitive shifts — businesses must become more agile. Sustainable business agility, the ability to...

    • Downloads: 702
    • Comments: 1
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Best Practices: EA Should Take An Active Role In Mergers And Acquisitions

    Five Pragmatic Practices To Improve EA Value Throughout The M&A Process

    Henry PeyretDecember 21, 2010

    A new wave of mergers and acquisitions (M&As) is happening, and contrary to previous M&A periods in which IT was only tactically involved, organizations now draw IT into their plans for cost savings...

    • Downloads: 748

  • For Enterprise Architecture Professionals

    Report:EAs: Use Social Technologies To Connect With Empowered HEROes

    Henry PeyretMay 25, 2011

    A challenging trend for enterprise architecture teams is extending their influence across the enterprise, and a prerequisite for achieving this influence is a deep understanding of "what's going on...

    • Downloads: 333

  • For Enterprise Architecture Professionals

    Report:Metadata Architecture — EA's Key Contribution To The Industrialization Of IT

    Gene Leganza, Henry PeyretJanuary 18, 2011

    Business pressures have forced IT management to begin applying formal management disciplines to the delivery of IT services. In the past decade we have seen the rise of portfolio and project...

    • Downloads: 1226

  • For Enterprise Architecture Professionals

    Report:What EA Management Suite Vendors Are Doing Well (And What They're Not)

    What To Expect When Evaluating Offerings

    Henry Peyret, Tim DeGennaroApril 27, 2011

    Forrester's recent evaluation of the enterprise architecture management suite (EAMS) market uncovered a wide variety of current vendor capabilities and future visions of the EAMS market. While each...

    • Downloads: 479

  • For Enterprise Architecture Professionals

    Report:Updated Q2 2011: Assess Your Enterprise Agility

    Agree On Agility Objectives With Business Units

    Henry PeyretApril 14, 2011

    Since Forrester published the original version of this report in 2007, few firms have adopted a strict definition of agility. Given the recent uncertainty, CEOs are talking even more about agility,...

    • Downloads: 427

  • For Enterprise Architecture Professionals

    Report:The Evolution From EA Tools To EA Management Suites

    A Third Generation Of Tools Addresses Broader IT Management Needs

    Henry PeyretSeptember 21, 2010

    The EA tools market is transitioning to offer a new generation of products. As EA teams extend their scope, they are looking for tools that help them with their strategic objectives and engage a...

    • Downloads: 842

  • For Enterprise Architecture Professionals

    Report:The Shifting Market For Business Process Analysis Tools

    Derek Miers, Henry PeyretAugust 03, 2010

    Business process analysis (BPA) began as a separate market run by vendors that developed specialized tools, but a combination of forces is buffeting these vendors: Their markets withered during the...

    • Downloads: 354

  • For Enterprise Architecture Professionals

    Report:Rearchitect Governance For Sustainable Business Agility

    Governance: The EA Method Playbook

    Henry PeyretAugust 31, 2012

    In an era of rapid business change, IT governance is often seen as a barrier. Governance too frequently means delay, overhead, and inflexible standards and strategies leading to missed opportunities...

    • Downloads: 477
    • Rating:
 
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