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Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

Research Coverage:

Accenture, Apple, Email Marketing & RSS, Emerging Media, Emerging Methods, Google, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing

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8 results in Reports

  • Application Development
  • Stefan Ried

  • For CIO Professionals

    Report:Sizing The Cloud

    Understanding And Quantifying The Future Of Cloud Computing

    Stefan Ried, Holger KiskerApril 21, 2011

    Building a solid cloud computing strategy and business plan requires insights into the future market size and growth dynamics of this still complex market. In this report, Forrester provides a global...

    • Downloads: 5088

  • For CIO Professionals

    Report:Challenging The Middleware Megavendors

    A SWOT Analysis Of Specialized Business Process Platform Vendors: Cordys, Progress Software, Red Hat, Software AG, And TIBCO

    Stefan RiedSeptember 20, 2010

    Forrester applied its strengths, weaknesses, opportunities, and threats (SWOT) methodology to the four middleware megavendors in September 2009: IBM, Microsoft, Oracle, and SAP. We now turn our...

    • Downloads: 845

  • For CIO Professionals

    Report:Building Business Network Platforms In The Cloud

    Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors

    Stefan RiedMarch 29, 2013

    Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

    • Downloads: 166
    • Rating:

  • For CIO Professionals

    Report:The Evolution Of Cloud Computing Markets

    Stefan Ried, Holger Kisker, Pascal MatzkeJuly 06, 2010

    Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...

    • Downloads: 4606

  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    Stefan RiedMay 01, 2013

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 198
    • Rating:

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Platform-As-A-Service For Vendor Strategy Professionals, Q2 2011

    Identifying The Best Partner Choices For ISVs And Service Providers

    John R. Rymer, Stefan RiedMay 19, 2011

    Platform-as-a-service (PaaS) offerings represent a critical space within the broader cloud ecosystem, as they provide the linkage between application platforms and underlying cloud infrastructures....

    • Downloads: 1628

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Platform-As-A-Service For App Dev And Delivery Professionals, Q2 2011

    Microsoft And Salesforce.com Lead, With Cordys, LongJump, Caspio, And WorkXpress Close Behind

    Stefan Ried, John R. RymerMay 19, 2011

    In Forrester's 149-criteria evaluation of 10 platform-as-a-service (PaaS) vendors, we found that Microsoft and salesforce.com led the pack because of their comprehensive features for application...

    • Downloads: 1930

  • For CIO Professionals

    Report:Multiple PaaS Flavors Hit The Enterprise

    Understanding The Fragmented Platform-As-A-Service Market

    Stefan RiedAugust 10, 2012

    Platform-as-a-service (PaaS) is a confusing category, as the term "PaaS" is applied to cloud services with very different capabilities — and new options are appearing every month. Many...

    • Downloads: 676
 
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