Shar VanBoskirk

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

Education

Shar is a graduate of Harvard University.

Refine your results

Date Range

Role

Methodology

Topics

Region

Vendor

9 results in Reports

  • Application Development
  • Stefan Ried, Ph.D.
  • For CIO Professionals

    Report:The Forrester Wave™: Hybrid² Integration, Q1 2014

    The 14 Providers Offering Four Or More Integration Technologies, Including Cloud-Based Integration

    In Forrester's 51-criteria evaluation of hybrid² integration vendors, we identified the 14 most significant middleware providers — Adeptia, Bosch Software Innovations (Bosch SI), Dell...

    • Downloads: 515
    • Rating:
  • For CIO Professionals

    Report:Sizing The Cloud

    Understanding And Quantifying The Future Of Cloud Computing

    Building a solid cloud computing strategy and business plan requires insights into the future market size and growth dynamics of this still complex market. In this report, Forrester provides a global...

    • Downloads: 5383
  • For CIO Professionals

    Report:How Many Cloud Integration Technologies Do You Need?

    CIOs' Options For Bridging The Gap Between Cloud And On-Premises Applications

    The business application landscape has become a hybrid one. Some 24% of enterprises have already implemented or plan to implement closely integrated business processes that run partly on-premises and...

    • Downloads: 436
    • Rating:
  • For CIO Professionals

    Report:Ten Myths And Realities Of The Software Market In 2013

    Forrester's Forrsights Survey Helps Sort The Myths From The Reality

    CIOs face many difficult decisions every day. They make some decisions based on hard facts that they can validate, but they base many decisions on broad assumptions and a particular understanding of...

    • Downloads: 490
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Platform-As-A-Service For Vendor Strategy Professionals, Q2 2011

    Identifying The Best Partner Choices For ISVs And Service Providers

    Platform-as-a-service (PaaS) offerings represent a critical space within the broader cloud ecosystem, as they provide the linkage between application platforms and underlying cloud infrastructures....

    • Downloads: 1754
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 698
    • Comments: 5
    • Rating:
  • For CIO Professionals

    Report:Building Business Network Platforms In The Cloud

    Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors

    Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

    • Downloads: 390
    • Rating:
  • For CIO Professionals

    Report:Multiple PaaS Flavors Hit The Enterprise

    Understanding The Fragmented Platform-As-A-Service Market

    Platform-as-a-service (PaaS) is a confusing category, as the term "PaaS" is applied to cloud services with very different capabilities — and new options are appearing every month. Many...

    • Downloads: 872
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Platform-As-A-Service For App Dev And Delivery Professionals, Q2 2011

    Microsoft And Salesforce.com Lead, With Cordys, LongJump, Caspio, And WorkXpress Close Behind

    In Forrester's 149-criteria evaluation of 10 platform-as-a-service (PaaS) vendors, we found that Microsoft and salesforce.com led the pack because of their comprehensive features for application...

    • Downloads: 2056