CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Shar VanBoskirk

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Shar serves Marketing Leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Previous Work Experience

Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.

A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.


Education

Shar is a graduate of Harvard University.

Research Coverage:

Accenture, Apple, Email Marketing & RSS, Emerging Media, Emerging Methods, Google, Interactive Marketing Strategy and Process, Marketing Organizational Structure, Mobile Advertising, Mobile Marketing, Online Advertising, Search Marketing

Refine your results

Date Range

Methodology

Topics

Region

7 results in Reports

  • Dan Bieler

  • For CIO Professionals

    Report:Prepare For The Connected Enterprise Now

    Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012

    Dan BielerAugust 02, 2012

    The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...

    • Downloads: 712
    • Comments: 2
    • Rating:

  • For CIO Professionals

    Report:Telcos Without Networks

    Network Sharing And Outsourcing Is In Many Telcos' Future

    Dan BielerFebruary 14, 2012

    Network infrastructure has long been the telco business's cash cow. In recent years, this cow has suffered from a poor diet as the result of pricing pressure, network overloads, and nontelco...

    • Downloads: 678
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:The Future Of Over-The-Top Services

    As Carriers Move To Embrace OTT, Enterprises Will Benefit

    Dan BielerOctober 19, 2012

    Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...

    • Downloads: 488
    • Rating:

  • For CIO Professionals

    Report:Rich Communication Services Can Unlock The Value Of Systems Of Engagement

    The Joyn Initiative Will Help Evolve Engagement Strategies

    Dan BielerApril 09, 2013

    As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...

    • Downloads: 122

  • For CIO Professionals

    Report:The Future Of Telecom: Strategies To Move Off The Endangered Species List

    Dan BielerDecember 02, 2011

    Telcos are an endangered species; their traditional business model has come undone, and many operators face a downward revenue/earnings/investment spiral. The classic telco position is eroding due to...

    • Downloads: 1882

  • For CIO Professionals

    Report:Telcos As Cloud Rainmakers

    Cloud Computing Presents Opportunities And Risks For Telcos And Their Customers

    Dan BielerMarch 14, 2012

    Cloud computing is changing the telco business model: Traditional telecom offerings migrate into the cloud and evermore over-the-top (OTT) players enter the telco value chain. Corporate CIOs should...

    • Downloads: 1087
    • Rating:

  • For CIO Professionals

    Report:Voice And Messaging Are Not Dead

    Prepare For The Implications Of Over-The-Top Communications

    Dan BielerJanuary 16, 2013

    Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

    • Downloads: 212
    • Rating:
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart