About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Simon is vice president and principal analyst on the CIO research team focused on mobility and workplace experience. His research focuses on the role of the CIO in driving mobile strategy for employees, customers, and partners; mobile technology planning and road map development; and defining the technology requirements in an ever-changing work environment.
Prior to his current role, Simon was responsible for the growth and development of the CIO Group, Forrester's Leadership Board of more than 400 CIOs worldwide. Prior to assuming this role, he was vice president and research director for the infrastructure and operations and security and risk research teams. For three years, Simon developed and hosted Forrester's IT Forum EMEA, was based in Paris, and worked extensively with European clients. Before that, Simon was a principal analyst on the infrastructure and operations team covering personal computing, mobility, and client virtualization. He joined Forrester in 2000 as an analyst covering enterprise application integration and web services.
Prior to joining Forrester, Simon spent 10 years in technical book acquisitions and publishing with Addison Wesley and McGraw-Hill.
Simon holds a bachelor's degree from the University of Rhode Island in English and political science.
Road Map: The Channel Partner Loyalty Playbook
In this report, we present a compendious road map to guide you through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map — and the companion...

An Empowered Report: Lessons For Tech Marketers From The IT Management Software Market
The face of business software applications is changing dramatically as new-generation users drive for a Web 2.0 intuitive user interface. User expectations with respect to service will also be...

Small And Medium-Size Businesses Are Defying Gravity
Small And Medium-Size Businesses Are Defying Gravity
Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...
Growth Continues In Channel-Generated Revenue Share And Investment
It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...
The Tug-Of-War Between Vendor SaaS And Channel Partner Hosting
A lot of tech vendors — and channel partners — are struggling to define channel partner roles in the cloud services demand chain. On-premise technology variants are starting to lose...
A Critical Mass Of Channel Partners Are Embracing Cloud
Forrester recently surveyed channel partner company executives on their business model plans with respect to cloud computing. What we learned: After much gnashing of teeth (over marginalized...

Marketing And Partnering For Support/Service Excellence
Forrester's research shows that customers rank technical support at or near the top of their criteria for both vendor and product consideration. Yet the support experience in the tech industry is...
SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch
For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...
