Forrester

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Road To Social Business Transformation Starts With A Burning Platform

For eBusiness & Channel Strategy Professionals

Blog:A Week Of eCommerce In Brazil

I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

Discussion:Information Architecture Deliverables: What Matters Most?

Gene - This document serves as crystal clear guidance on where enterprise architects need to focus their deliverable development efforts. This counsel will be prove highly beneficial to enterprise...

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

Discussion:New IT Models Will Focus On Service Improvement And Cost Reduction

For Infrastructure & Operations Professionals

Blog:Social? Cloud? What About Mobile?

In IT service management “circles” there’s a lot of talk about Social Media (with new terms like “Social ITSM”) and Cloud (with debates such as “Is Cloud the death...

Discussion:Marketing Budgets For 2012 Expose A Fear Of Commitment

Interesting news. Digital making a big move in the budget and surpassing traditional advertising in 2012. When asked if they received 5% more budget where would they invest: online (80%), social...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Chat Will Widen The Gap Between Overlooked And Innovative Mobile Customer Support

Mobile remains a fragmented strategy in many companies. Ownership is not always clear. And customer service is commonly — woefully — overlooked. The gap between overlooked mobile customer...

For Application Development & Delivery Professionals

Blog:You Think Changing To Increase Business Agility Is Hard? If IOR Did It, Believe Me: You Can Do It Too

Think of a medieval fortress: It was originally used for a small army, it has walls nine meters thick, and it’s surrounded by buildings hundreds of years old. Upon entering, you are confronted...

For Chief Information Officer Professionals

Blog:Sputnik Moments Drive Education Investment: Good News for Tech Vendors

“Winning the Future” was the theme of the recent US State of the Union address.  With the global economy and new education performance rankings as our “sputnik moment,”...

Discussion:Take Part In Forrester's Global eBusiness & Channel Strategy Panel Survey

Calling all eBiz professionals -- we need your help!Every quarter, we field Forrester's Global eBusiness & Channel Strategy panel survey, which asks a series of questions around your eBusiness...

For Data Insights Professionals

Blog:Fresh Off The Press: What Did Consumers Do On Black Friday And Cyber Monday?

Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics®...

Discussion:Which Social Metrics Have Value?

For social media evangelists, the question on everyone's mind is this: "How do we effectively measure the business value of social initiatives?"   Even when we get close, there's always that pesky...

For Chief Information Officer Professionals

Blog:Google Motorola Mobility Deal Leaves Android OEMs HTC, Samsung, And LG Out In The Cold

Earlier this morning, Google announced its intention to buy Motorola Mobility for 12.5 billion in cash or $40/share.  There are three broad justifications for the deal: Access to the...

For Application Development & Delivery Professionals

Client Inquiry:What Are Best Practices And What Is The Future Outlook For Retail Systems Implementation?

What are the best practices for implementing retail systems — locally, regionally, or globally? What does the future of retail point of sale (POS) look like?

Discussion:How To Drive Marketing Innovation

Have read this one three times already. Just a excellent report. "People make this big fuss about innovation -- at its core, it's about the four P's of marketing" Love this line: "As interactions...

For Infrastructure & Operations Professionals

Blog:On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM...

For Infrastructure & Operations Professionals

Blog:Why Product Strategists Should Embrace Conjoint Analysis

Aside from my work with product strategists, I’m also a quant geek. For much of my career, I’ve written surveys (to study both consumers and businesses) to delve deeply into demand-side...

For Infrastructure & Operations Professionals

Client Inquiry:Central Banks And The Private Cloud

We're looking to implement a community/shared private cloud solution for central banks. What are some of the people, process, and technology considerations we would have to take into account for this...

Discussion:The New Digital Publisher Monetization Model

Discussion:Solution Architecture Tool Kit: Overview

Discussion:Modeling Online, Real-Time?

In the old days –  5 years ago – if you wanted to model you had to use direct mail. Models rank people on likelihood of response. It makes no sense to rank people unless you can reach them. And to...

Discussion:Have you implemented standalone social functionality on your websites?

I often speak with marketers who've launched fully-featured communities as a way to create deep, long-term relationships with their consumers.  But a full-on community isn't right for every marketer...

For Security & Risk Professionals

Blog:Twitter Settles With FTC For Privacy Breach

Organizations continue to face risk for security breaches. Normally, we talk about the risk of security breaches being fines and other costs around loss of PII, per California Senate Bill 1386 and...