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Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a win-win for the insured and the insurer: Customers pay lower premiums and improve their driving while insurers attract safer and lower-risk drivers. With such a great value proposition, it's not surprising that drivers in both Canada and the US are interested in usage-based coverage.
But even though Canada and the US share a border, language, and consumer attitudes about UBI, one thing they don't share is a common approach to the digital strategies for promoting it. What's behind the difference? For starters, there's no incentive quite as powerful as regulation.
This Webinar examines Canadian and US consumer interest in UBI coverage and six ways that digital insurance strategists can improve customer acquisition and loyalty by using a telematics device to keep consumers safe, engaged, and wowed through new forms of engagement.
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Key takeaways:
Vendors mentioned: Allstate, American Family, Belairdirect, CAA South Central Ontario (CAA SCO), Desjardins, DTRIC, Economical Mutual Insurance Company, Esurance, IBRI, Industrial Alliance, Intact, Kanetix, MAPFRE Insurance, MetroMile, Mid-Atlantic AAA, National General, Nationwide, Progressive, Safeco, State Farm, SGI, The Co-operators, The Hartford, Travelers, and USAA.
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Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is a win-win for the insured and the insurer: Customers pay low
Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With new data on Canadian online consumers' appetite for the c
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