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For CMO Professionals

Social Brand Strategy

The Right Channels And Approach Can Make Company-Sponsored Programs Shine

December 17, 2008

By Lisa Bradner with Jaap Favier, Erik Hood

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Why Read This Report

While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers. To create a successful brand-centric social media strategy, companies must understand who their target is, how that target seeks to engage, and the role that distinct social media channels play in their brand experience.
Tags: B2C eCommerce, Brand & Product Web Sites, Brand Tactics, eCommerce, Interactive Marketing Strategy and Process, Social Marketing, Social Media
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TABLE OF CONTENTS

  • Brands Struggle To Create An Effective Social Media Strategy
  • Branded Social Media Needs A Strategic Approach

  • RECOMMENDATIONS

    Build Your Social Media Strategy To Meet The Needs Of Your Target Audience
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