For CMO Professionals

Social Brand Strategy

The Right Channels And Approach Can Make Company-Sponsored Programs Shine

    Why Read This Report

    While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers. To create a successful brand-centric social media strategy, companies must understand who their target is, how that target seeks to engage, and the role that distinct social media channels play in their brand experience.
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    TABLE OF CONTENTS

    • Brands Struggle To Create An Effective Social Media Strategy
    • Branded Social Media Needs A Strategic Approach
    • RECOMMENDATIONS

      Build Your Social Media Strategy To Meet The Needs Of Your Target Audience
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