Why Read This
Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and a lack of experience, few are using social media very well. Financial services marketers must adapt to take advantage of new, relatively liberal regulatory guidance — and they must actively engage their audiences in conversations about personal finance and investing to increase customer involvement and loyalty.
Tags: Banking, Customer Experience Management, Digital Marketing, Direct Marketing, Financial Services, Governance, Risk, & Compliance, Regulations & Legislation, Social Computing, Social Marketing, Social Media, Web 2.0