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For Marketing Leadership Professionals

Social Mobile Technographics®: How Consumers Socialize On Mobile Phones – A Social Computing Report

Latest Update: October 21, 2010

By Melissa Parrish with Emily Riley, Sarah Glass, Jennifer Wise

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Why Read This Report

The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and behavior changes, social networks are becoming a frequently used mobile channel. If you're already using Facebook and Twitter for marketing purposes, your content is likely reaching your mobile fans and followers. Interactive marketers should evaluate how well their current social marketing initiatives reach mobile social customers and then decide on a mobile social strategy that aligns with established business goals and objectives.
Tags: Brand & Product Web Sites, Consumer Mobile Activities, Consumer Mobile Adoption, Customer Experience Management, eCommerce, Emerging Media, Emerging Methods, Interactive Marketing Strategy and Process, Mobile Advertising, Mobile Channel for Consumers, Mobile Marketing, Social Computing, Social Marketing, Social Media, Web 2.0
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TOOLS & TEMPLATES

  • Models & Calculators:

    Many US Online Adults Access Social Networks On Their Cell Phones

  • Models & Calculators:

    Social Technographics Of Mobile Social Users

  • Models & Calculators:

    Consumer Mobile Application Preferences And Mobile Activities

 
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