Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Research

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    Report: Mobile Is The Real Driver For US Social Media Growth

    We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst fo...

    • Downloads: 11
  • For Marketing Leadership Professionals

    Report: Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile a...

    • Downloads: 154
  • For Marketing Leadership Professionals

    Report: Forrester Research Social Media Forecast, 2014 To 2019 (Asia Pacific)

    Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- is expected to reac...

    • Downloads: 1
  • For Marketing Leadership Professionals

    Report: Forrester Research Social Media Forecast, 2014 To 2019 (US)

    Social media advertising spending in the US is expected to reach $16.2 billion by 2019, up from $7.3 billion in 2014, growing at a five-year compounded annual growth rate (CAGR) of 17.4%. This r...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report: The Case For Google Plus

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Pl...

    • Downloads: 183
    • Comments: 2
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Analysts who cover Social Media