Forrester Research : Topic : Social Media

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Research

For all Roles

For Marketing Leadership Professionals
Report: How B2B Marketers Use Social Now
Zachary Reiss-DavisMay 13, 2013
Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you shoul...
- Downloads: 135
For Marketing Leadership Professionals
Report: Western European Social Media Marketing Forecast, 2012 To 2017
James McDavidApril 29, 2013
Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...
- Downloads: 122
For Marketing Leadership Professionals
Report: The Forrester Wave™: Social Relationship Platforms, Q2 2013
Nate ElliottApril 16, 2013
In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media,...
- Downloads: 372
For Marketing Leadership Professionals
Report: How To Exploit The Database Of Affinity
Nate ElliottApril 15, 2013
Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add u...
- Downloads: 164
- Rating:
For Customer Insights Professionals
Report: Two Approaches For Socializing Your Loyalty Program
Emily CollinsApril 09, 2013
Across the globe, more and more consumers are interacting socially than ever before. When it comes to loyalty, social channels provide an opportunity for brands to engage with members beyond the...
- Downloads: 132

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Analysts who cover Social Media

For All Roles

Josh Bernoff

Marketing Leadership

Sucharita Mulpuru

eBusiness & Channel Strategy

Melissa Parrish

Marketing Leadership

James McCormick

Customer Insights

Xiaofeng Wang

Marketing Leadership

David M. Cooperstein

CMO

Patti Freeman Evans

eBusiness & Channel Strategy

Nigel Fenwick

CIO

James McDavid

Marketing Leadership

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Charts & Figures

Data Charts: Employees Are Rarely Incentivized To Pursue Their Ideas
Chip GliedmanApril 17, 2013
Data Charts: A Lack Of Tools Hampers Communications In Firms With Fewer Than 20,000 Employees
Chip GliedmanApril 17, 2013

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Client Inquiries

CLIENT INQUIRY: Best Practice Examples Of Integrating Television With Social Media
- Elizabeth Shaw
- Apr 03, 2012 12:51 pm
What are some best practice examples of integrating television with social media — not j...
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Social Media

Research

For Marketing Leadership Professionals

Report: How B2B Marketers Use Social Now

For Marketing Leadership Professionals

Report: Western European Social Media Marketing Forecast, 2012 To 2017

For Marketing Leadership Professionals

Report: The Forrester Wave™: Social Relationship Platforms, Q2 2013

For Marketing Leadership Professionals

Report: How To Exploit The Database Of Affinity

For Customer Insights Professionals

Report: Two Approaches For Socializing Your Loyalty Program

Analysts who cover Social Media

Marketing Leadership

eBusiness & Channel Strategy

Marketing Leadership

Customer Insights

Marketing Leadership

CMO

eBusiness & Channel Strategy

CIO

Marketing Leadership

Charts & Figures

Data Charts: Employees Are Rarely Incentivized To Pursue Their Ideas

Data Charts: A Lack Of Tools Hampers Communications In Firms With Fewer Than 20,000 Employees

Client Inquiries

CLIENT INQUIRY: Best Practice Examples Of Integrating Television With Social Media

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