Forrester

For Analyst Relations Professionals

Report:Case Study: BMC Software Implements Precision AR

As a surgeon's scalpel is to a hacksaw, so BMC Software's precision AR strategy is to the more generic AR approaches of other firms. Clear, focused goals ensure that the AR team wastes no time on...

• Downloads: 254

For Analyst Relations Professionals

Report:Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

• Downloads: 156

For Analyst Relations Professionals

Report:AR And Social Media, Part 1: How To Create A Social AR Strategy

Analyst relations (AR) people are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy and begin with technology-driven...

• Downloads: 455
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Discussion:What is "AR maturity" anyway?

Some time ago, I posted a question about analyst relations maturity - more specifically, what criteria would need to be considered in any maturity model created for self-assessment or...

Discussion:New Year, same AR objectives?

Or do you take advantage of the turning of the calendar to reevaluate your AR goals, priorities and objectives? I know of many who update a plan every quarter to align with internal goals, and still...

For Analyst Relations Professionals

Report:AR And Social Media, Part 3: Beginners Start Here

Analyst relations (AR) professionals are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy. They often begin with...

• Downloads: 226
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Discussion:Ten minutes for Forrester AR research in return

Forrester is working on some new AR research and is looking for any AR objectives and metrics that your organization uses.  Have ten minutes? Your completed survey will land you a complimentary copy...

For Analyst Relations Professionals

Report:Forrester's Core Industry Analyst Relations Scorecard

This self-assessment tool helps you review your current industry analyst relations (AR) program, analyze its weaknesses, and identify what you need to change if your program is to join the best. The...

• Downloads: 8
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Discussion:And here are the winners of the "Analyst of the year"...

TheIIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year and Analyst Firm of the YearAND THE WINNERS ARE…Analyst of the Year:Gold     medal – Alex Soejarto, Gartner...

Discussion:Stats referring to the adoption of mobile by trade or professional association

Could anyone point me in the right direction to acquire such data?  Thanks

Discussion:Sales Win/Loss Analysis & AR

Is there a formalized win/loss analysis at your company? I know many AR professionals would love to be included, to document and benchmark where in the sales process AR efforts manifest - to 'test...

For Analyst Relations Professionals

Playbook:The Industry Analyst Relations Playbook

Unleash Maximum Business Value From Industry Analyst Relations

Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

Discussion:AR Jobs: Numara Software

Numara is looking for a PR & AR Manager based in Tampa, FL. Think you, or someone you know, is up to snuff? Read on! http://numara.iapplicants.com/ViewJob-213615.html

Discussion:Envision Professional Industry Analyst Relations

Discussion:Enterprise Reporting Strategy - Approach and Best Practices

Hello Everyone,Can someone explain or get ideas about the approach to follow with Enterprise Reporting Strategy and its best practices ?Regards,Shyam

For Analyst Relations Professionals

Report:Extract Maximal Benefit From Your AR Value Statement

AR managers struggle to build value-driven AR plans, let alone to articulate any resultant business value in crisp statements that convince executives of AR's worth. But the plan and the value...

• Downloads: 145
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Discussion:How do you hire a needle mover?

I've been enjoying the thread triggered by Jay Andersen on AR hiring practices and would be interested in your take on a further hiring problem; how to hire an AR person who can move the so-called...

Discussion:What Really Happens In Industry Analyst Briefings?

I'm relatively new to analyst relations and have spent the last year or so learning a lot of these lessons the hard way. This is a must read for any new AR professional, whether in a full-time...

Discussion:How do you start an AR program?

One standard report we plan to write amounts to a guide to the best way to spend the first 100 days in a new AR job. I’d therefore love to hear:What did you find effective when you last started a new...

For Analyst Relations Professionals

Report:Unleash Maximum Business Value From Industry Analyst Relations

Executive Overview: The Industry Analyst Relations Playbook

Industry analyst relations (AR) is a profession. Done well, it delivers high business value through unique resources — industry analysts. But vendors understand its value poorly and resource it...

• Downloads: 213
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For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 4: Managing The Results

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 278

Discussion:Analyst Relations Program Maturity

What if you could define what a mature AR program looked like? What key dimensions would you include?I've been thinking about this lately, and there are so many facets that I wonder how complex the...

Discussion:jhon analyst

UK SEO Agency

For Analyst Relations Professionals

Report:Understand Why There's No One-Size-Fits-All AR Program

Business Impact: The Industry Analyst Relations Playbook

It's understandable that AR newcomers think — or maybe just hope — that there's a one-size-fits-all AR program that they can apply to their companies. After all, they're short on money,...

• Downloads: 462

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 279