Forrester

For Sales Enablement Professionals

Tool:2011 BT Social Technographics By Age Group

For eBusiness & Channel Strategy Professionals

Report:Banking On Social Sites Is A Work In Progress

Privacy And Security Concerns Must Be Satisfied To Tap Emerging Demand

More than 250 financial institutions from 40 different countries have joined Facebook, looking for friends and future customers while testing the social networking waters. While many of these banks...

• Downloads: 846

For Marketing Leadership Professionals

Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For eBusiness & Channel Strategy Professionals

Tool:More US Leisure Travelers Participate In Social Media In 2010 Than 2008

For Marketing Leadership Professionals

Report:A Global Update Of Social Technographics®

An Empowered Report: Social Media Growth Is Centered On Social Networking

While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...

• Downloads: 1949

For Marketing Leadership Professionals

Tool:Marketers Can Reach Broad Audiences In Social Games

For Enterprise Architecture Professionals

Report:Insurance Claims: A Classic Untamed Process

Taming The Insurance Claim Experience

At its highest level, a business process is any activity that helps an enterprise achieve its goals. In insurance, industry-specific applications form the transactional backbone of claims processing;...

• Downloads: 429

For Customer Experience Professionals

Report:Consumers Are Leery Of Healthcare Video Visits

Today, healthcare remains a largely in-person proposition, but with the advancement of Internet-based videoconferencing technologies, the possibility of healthcare video visits is becoming a reality....

• Downloads: 303

For Marketing Leadership Professionals

Tool:Discovery Remains The Biggest Challenge For Online Video Providers

For Marketing Leadership Professionals

Report:What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

• Downloads: 1128

For Marketing Leadership Professionals

Tool:Social Participation Soars Among iPad Owners And Intenders

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For Marketing Leadership Professionals

Tool:Apply The CURA Framework For Mass-Customized Product Strategies

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2010 to 2015 (US)

ForecastView Spreadsheet

Social Media Forecast (U.S.): Online social media spending by companies. Segmented by spending on integrated campaigns and agency fees. Agency fees spending broken out by company size. Spending is...

• Downloads: 2

For Application Development & Delivery Professionals

Tool:Mobile Apps Must Achieve The Right Balance Of All Seven Qualities Of Great Software

For eBusiness & Channel Strategy Professionals

Tool:Creators And Critics Stagnate Among Travelers, While Joiners And Spectators Grow

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada)

Forrester conducted an online survey fielded in April and May 2012 of 58,068 US and 5,635 Canadian online adults ages 18 to 88. For results based on randomly chosen samples of these sizes (N = 58,068...

For Marketing Leadership Professionals

Tool:The Devices Are Quite Varied In The Benefits They Offer Music Consumers

For Marketing Leadership Professionals

Tool:Conversationalists Have Become A Significant Group In Australia

For Customer Experience Professionals

Tool:Consumers Are Split On The Main Value Of Video Visits

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: Australian Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers

Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

• Downloads: 156

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in July 2012 of 4,731 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,731), there is 95% confidence that...

For CMO Professionals

Report:How To Prepare For The Era Of Experience

Why Companies Must Adopt A Total Product Experience Approach

New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice...

• Downloads: 1107

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Omnibus Online Survey, Q1 2011 (US)

Forrester conducted an online survey fielded in March 2011 of 5,084 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,084), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Report:How Clients Want To Interact With Financial Advisors

Younger Consumers Prefer Online Chat, Websites, And Email

Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...

• Downloads: 650
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