Forrester

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Road To Social Business Transformation Starts With A Burning Platform

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

Discussion:New IT Models Will Focus On Service Improvement And Cost Reduction

For Data Insights Professionals

Blog:Fresh Off The Press: What Did Consumers Do On Black Friday And Cyber Monday?

Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics®...

Discussion:Which Social Metrics Have Value?

For social media evangelists, the question on everyone's mind is this: "How do we effectively measure the business value of social initiatives?"   Even when we get close, there's always that pesky...

For Sales Enablement Professionals

Report:The Skills And Structures For L2R Success

Organization: The Lead-To-Revenue Playbook

B2B marketers are adopting the lead-to-revenue (L2R) concept to ensure that revenue goals are met on time by optimizing the balance among lead value, velocity, and volumes, as well as ensuring that...

• Downloads: 128

For Infrastructure & Operations Professionals

Blog:On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM...

For Infrastructure & Operations Professionals

Report:The State And Direction Of Software Asset Management: 2012 To 2013

Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

• Downloads: 217

For Security & Risk Professionals

Blog:Avoid The Social Media Binary

Many organizations today get caught up in what I call the “social media binary,” where there are only two options to social media control: 1) Allow unrestricted access to social networks,...

Discussion:Your Community Upgrade: From Experiment To Strategic Approach

Very useful information, well laid out

Discussion:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

For Infrastructure & Operations Professionals

Blog:How Gremlins And Vanilla Ice Can Help Us Deliver Better IT Services

After the success of his previous blogs (including The ABC Of ICT — The Top 10 People Issues), Paul Wilkinson of GamingWorks returns with a somewhat tongue-in-cheek look at IT, IT service...

For Application Development & Delivery Professionals

Blog:Make data confidence index part of your BI architecture

I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

Discussion:The Business Impact Of Mobile Engagement

For Sales Enablement Professionals

Report:European B2B Marketers Will Invest In Automation In 2013

Local Vendors Continue To Innovate

Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

• Downloads: 101
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For Chief Information Officer Professionals

Blog:Cisco's message is getting clearer

  At the Cisco Live EMEAR 2013 event in London, Cisco brought a new down-to-earth dynamism to the table. The vision for how Cisco is intending to empower its clients in an evermore connected...

For Security & Risk Professionals

Report:The Forrester Information Security Metrics 3R Dashboard

The Information Security Metrics 3R Dashboard should be used as a template to present information security metrics organized across three dimensions: Readiness, Response, and Recovery. Forrester...

• Downloads: 45
• Comments: 2
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For Sales Enablement Professionals

Report:Event Marketing Giveaways That Work

Evaluating What Makes Effective Swag

New social and digital marketing tactics receive attention from B2B marketers seeking the "next big thing," and virtual events continue to gain popularity, but traditional events remain very...

• Downloads: 173

For Sales Enablement Professionals

Blog:Marketing Mondays: December 31st, 2012

  Hello Fellow B2B Marketers, Marketing Mondays is a weekly blog post highlighting our ongoing research focused on B2B revenue acceleration, as well as an exclusive look into...

For Marketing Leadership Professionals

Blog:TV Advertising Goes Cross-Channel: Threat or Opportunity?

I just wrapped up my report on the future of television: “Digital Disruption Rattles the TV Ad Market.” And, while I was interviewing and exchanging views with advertisers and senior TV...

For Marketing Leadership Professionals

Tool:Determine Your Level Of Measurement Maturity

Discussion:Open Data Changes The Business Of Government

For Marketing Leadership Professionals

Report:Digital Disruption Rattles The TV Ad Market

New Consumer Viewing Behaviors Force The Industry Into A New Future

Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

• Downloads: 193

For Chief Information Officer Professionals

Blog:Speed-Based Pricing Points The Way For Carriers To Respond To OTT Attacks On Communication Services

  This summer Switzerland’s incumbent carrier, Swisscom, launched a simple but revolutionary new mobile tariff, Natel Infinity. Infinity is a speed-based tariff that comes in the versions...