Forrester

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 620

For Infrastructure & Operations Professionals

Blog:HP And Intel Announce Poulson And New Integrity Servers – Great News For A Select Few

On Tuesday November 8, after more than a year of pre-announcement disclosures that eventually left very little to the imagination, Intel finally announced the Itanium 9500, formerly known as Poulson....

For Chief Marketing Officer Professionals

Blog:Data Elected Our 44th President . . . B2B CMOs Must Make The Right Data Work For Them

No matter what your politics, from coast to coast, the country is breathing a sigh of relief that the 2012 election season is finally behind us. Already, quite a bit has been written about what...

Discussion:TechRadar

For Sales Enablement Professionals

Blog:CHANNEL PARTNERS ARE EMBRACING THE CLOUD IN A BIG WAY – BUT STILL NEED HELP

Channel partners are bullish about their growth prospects. In fact, in a recently conducted Forrester survey in North America (NA) and Europe, 59% of channel partners expect to grow by more than 10%...

For eBusiness & Channel Strategy Professionals

Report:2013 eBusiness Organizational Trends

eBusiness Professionals Believe Teams Should Integrate With Their Organizations

As digital channels and strategies grow in importance across firms and become increasingly vital to the success of the company as a whole, eBusiness teams see their responsibilities, budgets, and...

• Downloads: 196

For Sales Enablement Professionals

Report:Buyer Role Profile: Sourcing And Vendor Management

This report is designed to give sales enablement professionals an introduction to the sourcing and vendor management (SVM) role, as well as an overview of the general concerns facing people in this...

• Downloads: 82
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Discussion:How To Get Value From Customer Journey Maps

For Customer Experience Professionals

Blog:Forrester’s 2013 Global Customer Experience Benchmarking Survey

Calling all customer experience professionals: Do you know about your company’s customer experience priorities and initiatives (or lack thereof)? Do you know what your...

Discussion:Tablets Will Rule The Future Personal Computing Landscape

The paragraph about App development is very important. For me it is a success factor for the whole environment. Without easy to use GUI for business applications the hype will stop very quickly....

For eBusiness & Channel Strategy Professionals

Report:Using Tmall To Sell Online In China

Understanding The Opportunity On China's Largest B2C Website

Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....

• Downloads: 171

Discussion:Rethink Existing Approaches To Embed Cross-Channel Attribution

For Marketing Leadership Professionals

Blog:Perpetual Connectivity Will Change How We Experience The World

Devices are proliferating, and we’ve all seen the data to prove it: More than half of US consumers now own smartphones, and nearly 20% own a tablet. And it’s not just device ownership...

For Infrastructure & Operations Professionals

Report:Huawei Takes On The Global Enterprise Market

Regional Success Gives The Firm A Head Start, But The Global Enterprise Market Is A Whole New Ballgame

Huawei Technologies officially entered the global enterprise market in 2011, aiming to grow its market share by leveraging its experience in the carrier network equipment market and broadening its...

• Downloads: 78
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For Infrastructure & Operations Professionals

Blog:5 Tips For Getting Ready For Service Integration

This blog has been kindly provided by Sandy Winschief, a vendor/supplier management specialist at TCS, who previous provided: A Late New Year’s Resolution: Be Nice To A Supplier And See What...

Discussion:The Five Key Success Factors Of Every eBusiness

For Data Insights Professionals

Blog:Understanding The Changing Needs Of Online Consumers In China, India And Japan

Historically, consumers in Asia Pacific have done far more activities on their mobile phones than in other regions. With the increasing availability of affordable smartphones in the region, mobile...

For Sales Enablement Professionals

Report:Buyer Role Profile: Infrastructure And Operations

This report is designed to give sales enablement professionals an introduction of the infrastructure and operations (I&O) role, as well as an overview of the general concerns facing people in this...

• Downloads: 75
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Discussion:The Disruptor's Handbook

For Enterprise Architecture Professionals

Blog:Think Like A Lean Startup For BPM Success

Outside of BPM, one of my other passions is mentoring college students through the process of launching new startups. I enjoy helping students tighten up their business ideas and seeing them build...

For Infrastructure & Operations Professionals

Client Inquiry:What Advantages — Besides Reduced Cost — Does A Public Cloud Service Offer?

When servers in the cloud fall over, no one's rushing to stand them back up. Is the general mentality and service structure of a cloud service inherently different than that of a private hosted...

For Sourcing & Vendor Management Professionals

Report:Case Study: HP Leverages Software Assets To Deliver Business Innovation To Automakers

Global automotive markets are being transformed by the combined effects of environmental concerns, the fast growth of emerging markets, and changing consumer behavior. In particular, the automotive...

• Downloads: 115
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Discussion:BT 2020: IT's Future In The Empowered Era

For Infrastructure & Operations Professionals

Blog:Hands-On Observations Of The Microsoft Surface: Compelling.

Last weekend I spent several hours with a Microsoft Surface tablet running Windows RT, courtesy of a Forrester client. I liked it. A lot. Some quick initial observations and thoughts on what it means...

Discussion:Top 10 Ways To Improve Digital Experiences