Forrester

For Marketing Leadership Professionals

Blog:Join Our Global Mobile Maturity Survey

A year ago, Forrester fielded a Global Mobile Maturity Online Survey. We interviewed more than 250 executives in charge of their companies’ mobile strategies around the globe. To help...

For Marketing Leadership Professionals

Report:How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

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For Marketing Leadership Professionals

Blog:Telecom Trends: Life For European Carriers Will Not Get Any Easier In 2013

At the beginning of this year, I took the time to sit down with my colleague Dan Bieler, principal analyst on Forrester's Business Technology Futures team and a specialist in the telecom space,...

For Marketing Leadership Professionals

Blog:It Is Time To Differentiate Your Tablet Approach

If you still believe that tablets are merely a fad or just a way to engage more affluent early adopters in their 30s or 40s, you need to change your mind — now.  According to our latest...

For Marketing Leadership Professionals

Blog:The Mobile Revolution Will Extend Your Business Model More Quickly Than The Web Did

That’s kind of a bold statement to make when many companies — be they media players or the likes of Facebook — face a mobile monetization gap and when most successful companies...

For Marketing Leadership Professionals

Blog:2013 Mobile Trends For Marketers

In advance of Mobile World Congress, I revisited our 2012 mobile trends predictions with my colleague Julie Ask and we found that all of them are still evolving and relevant in 2013. The trends...

For Marketing Leadership Professionals

Blog:LeWeb 2012 Preview: The Internet Of Things, The Always Addressable Consumer, And Privacy Concerns

It's that time of year again: Tomorrow, venture capitalists, entrepreneurs looking to raise funds, journalists, bloggers, geeks, and digital executives from all over the world will be gathering...

For Marketing Leadership Professionals

Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

A European Perspective On Mobile Bar Codes

You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

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For Marketing Leadership Professionals

Report:NFC: What Lies Beyond Contactless Payments

How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

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For Marketing Leadership Professionals

Blog:We Are All Mobile Teens

To borrow from McCann Truth Central, most of us have owned mobile devices (not to mention smartphones) for, on average, 12 years — and we’re still figuring out mobile phone behaviors and...

For Marketing Leadership Professionals

Blog:Apple's iOS 6 Will Open Up New Product Experiences

My colleague Ted Schadler, who attended Apple's worldwide developer conference 2012 this morning in San Francisco, has nicely summarized Apple's Tour De Force and What It Means For...

For Marketing Leadership Professionals

Report:Mobile App Discovery: Best Practices To Promote Your App

Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there's a great risk that your app...

• Downloads: 217

For Marketing Leadership Professionals

Blog:RIM Is Dead: Long Live BlackBerry?

To avoid brand dilution, RIM’s corporate brand name is disappearing today and is being replaced by BlackBerry for shareholders and employees in an attempt to instill brand values internally....

For Marketing Leadership Professionals

Blog:MWC 2013: More Global And More Disruptive Than Ever Before

It’s that time of the year: the pilgrimage to the Mobile Mecca, Mobile World Congress (MWC), in Barcelona. This is my 10th pilgrimage in a row and, needless to say, the event has changed...

For Marketing Leadership Professionals

Blog:Next-Generation Mobile Experiences

  0in;line-height:16.8pt;background:white">Mobile phones and tablets are becoming the remote controls of our daily lives. Smartphones are the new digital hub for a growing percentage of...

For Marketing Leadership Professionals

Report:Best Practices: How To Implement A Mobile Product And Service Road Map

After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right mobile...

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For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

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For Marketing Leadership Professionals

Report:Don't Confuse Tablet And Mobile Marketing

Contextual Marketing Demands A Unique Approach To Tablets

Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

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For Marketing Leadership Professionals

Blog:Nokia Launches “HERE” To Build Brand Equity Beyond Mobile Phones

  “HERE” is the name of Nokia’s new brand. Unlike Ovi a couple of years ago, this brand will speak for itself. This is all about interaction with places around you, about...

For Marketing Leadership Professionals

Blog:No Matter The Mobile Technology, Extend Your Product Packaging To Engage Customers

My colleague Reineke Reitsma recently published a blog on the limited but growing uptake of QR/2D barcodes. Let’s face reality. Usage is low and marketing execution is poor to date, with too...

For Marketing Leadership Professionals

Blog:Another Year In Review — Revisiting 2012 Mobile Trends

Every year for the past few years, I've been revisiting our mobile trends predictions. So let’s do it again for the 2012 Mobile Trends post I put together a year ago with my colleague Julie...

For Marketing Leadership Professionals

Blog:Best Practices: How To Implement A Mobile Product And Service Road Map

Too many firms are investing in mobile technologies without a road map. Most companies are investing in a wide range of mobile technologies, but only 40% of companies that Forrester interviewed have...

For Marketing Leadership Professionals

Blog:The iPad Mini Buzz And The Smartphone/Tablet Divide

  Since the beginning of the year (with a peak in July, thanks to this Bloomberg article), there have been rumors that Apple would launch an iPad mini with a 7.85-inch display. Speculation is...

For Marketing Leadership Professionals

Blog:iPhone 5: High Expectations, NFC, And Consumer Experiences

A year ago, we stated that despite being only an incremental improvement to the iPhone 4, the iPhone 4S would maintain Apple’s leadership in the high-end smartphone battle. A lot has changed in...

For Marketing Leadership Professionals

Report:The European Tablet Landscape

A Technographics® Data Essentials Document

2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

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