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For Application Development & Delivery Professionals
APIs Need More Than API Management
Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API management...
- Downloads: 8
For Customer Insights Professionals
Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite
On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...
- Downloads: 48
For CIO Professionals
Senior Management's Digital Transformation Business Plan
On Wednesday, March 19, 2014 at the International Strategy & Investment (ISI) Fourth Annual Retail Summit in Atlanta, Frank Blake, chairman and CEO of The Home Depot, talked about the firm's age of...
- Downloads: 52
For Marketing Leadership Professionals
Use Mobile As The Catalyst For Digital Transformation
In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...
- Downloads: 45
For CIO Professionals
CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs
Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...
- Downloads: 22
For eBusiness & Channel Strategy Professionals
Privacy Remains A Significant Barrier For Adoption
eBusiness leaders have a lot to offer retail store executives as they embark on injecting digital commerce technology into the physical store. Retail stores have been living in the analytical "dark...
- Downloads: 82