Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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  • Benjamin Ensor
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Banking

    Processes: The Mobile Banking Strategy Playbook

    The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

    • Downloads: 654
  • For eBusiness & Channel Strategy Professionals

    Report:Customer Advocacy 2011: How Customers Rate European Banks

    In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...

    • Downloads: 269
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Blog:The Battle For The Digital Wallet

    Over the past couple of years I have been intrigued by the concept of a 'digital wallet' that will combine mobile payments with a variety of other benefits for customers. The more people I...

    • For eBusiness & Channel Strategy Professionals

      Charts & Figures:Mobile Banking Holdouts Are Still Concerned About Costs And Security

      Mobile Banking Is A Major Strategic Shift, Not Just Another Channel

    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: Digital Solutions Help Migdal's Agents To Master A Multi-Touchpoint World

      eBusiness and channel strategy professionals at insurers face a strategic dilemma — managing the in-person agent field force while migrating services online. Israeli insurance provider Migdal,...

      • Downloads: 379
    • For eBusiness & Channel Strategy Professionals

      Blog:How Mature Is Your Mobile Strategy?

      Among the biggest strategic questions facing eBusiness & Channel Strategy executives are how to make use of the growing potential of the mobile channel, how to integrate mobile phones into their...

      • For eBusiness & Channel Strategy Professionals

        Blog:The Co-Operative Bank Comes First In Forrester's 2011 European Bank Customer Advocacy Rankings

        For the second year in succession, the UK's Co-operative Bank has come top in our European Bank Customer Advocacy Rankings, just ahead of Poland's ING Bank Śląski, with Germany's...

        • For eBusiness & Channel Strategy Professionals

          Report:European Financial Comparison Shopping Continues To Grow

          Make Comparison Shopping A Fundamental Element Of Your Online Strategy

          Nearly four in 10 European online financial product researchers used financial comparison sites last year — a number that has grown from 29% in 2007. Comparison sites play an increasingly...

          • Downloads: 276
        • For eBusiness & Channel Strategy Professionals

          Blog:How To Encourage Mobile Banking Use

          When we look at our Technographics data on mobile banking adoption by bank, it’s clear that some banks are doing much better than others. Why? Some banks are lucky. Some banks have distinctive...

          • For eBusiness & Channel Strategy Professionals

            Blog:One Fifth Of European Mobile Users Use Mobile Banking

            The longer we spend researching mobile banking, the more convinced I become that mobile banking is the most important innovation, or cluster of innovations, in retail banking in years, arguably in a...

            • For eBusiness & Channel Strategy Professionals

              Blog:Some Observations From Finovate Europe

              For the past few years I have watched enviously as the Finovate online financial technology show has gone from strength to strength in San Francisco and New York. So I was thrilled to hear that...

              • For eBusiness & Channel Strategy Professionals

                Report:Market Overview: Personal Financial Management Solutions

                A Global Guide To Choosing White-Label Personal Financial Management

                Online personal financial management (PFM) is rapidly moving up the priority lists of many eBusiness executives at banks and wealth management firms worldwide. Executives who want to offer online...

                • Downloads: 815
                • Rating:
              • For eBusiness & Channel Strategy Professionals

                Blog:The Next Generation Of Digital Financial Services

                [With apologies to all those of you who had already read this, I'm re-publishing this as the Forrester gremlins ate my previous post.] For the past few years, many eBusiness and channel strategy...

                • For eBusiness & Channel Strategy Professionals

                  Report:The State Of Mobile Banking 2012

                  Landscape: The Mobile Banking Strategy Playbook

                  Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...

                  • Downloads: 1516
                  • Rating:
                • For eBusiness & Channel Strategy Professionals

                  Report:Trends 2012: European Retail Banking eBusiness And Channel Strategy

                  Put Digital Touchpoints At The Heart Of Your Multichannel Strategy

                  In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at...

                  • Downloads: 986
                  • Rating:
                • For eBusiness & Channel Strategy Professionals

                  Report:Building A World-Class Mobile Banking Strategy

                  Executive Overview: The Mobile Banking Strategy Playbook

                  Mobile banking is the most important strategic change in retail banking in more than a decade. Yet too many banks have taken a haphazard approach to mobile strategy, rolling out apps and features...

                  • Downloads: 498
                • For eBusiness & Channel Strategy Professionals

                  Report:How Dutch Banking Customers Use Different Channels, 2011

                  The Netherlands continues to be the leader in online banking adoption in Europe. With just 9% of Dutch consumers using branches and 85% using online banking each month, the Web has become the heart...

                  • Downloads: 441
                • For eBusiness & Channel Strategy Professionals

                  Blog:Finovate Europe 2013: Digital Financial Innovation

                  I’ve spent the past two days at Finovate Europe in London, which has rapidly established itself as the leading European retail financial technology event of the year. This year’s event...

                  • For eBusiness & Channel Strategy Professionals

                    Report:The Business Case For Personal Financial Management

                    Personal Financial Management Offers A Wide Range Of Benefits

                    Many financial services eBusiness executives are considering investing in money management tools for their customers, but they struggle with the business case. To help eBusiness executives build the...

                    • Downloads: 440
                    • Comments: 2
                    • Rating:
                  • For eBusiness & Channel Strategy Professionals

                    Report:Understanding Online Payment Preferences In Europe

                    Alternative Payment Systems Provide Opportunities For European Merchants

                    The European online payment landscape is highly fragmented, with different payment methods achieving varied adoption levels across European countries. One in two European online buyers does not own a...

                    • Downloads: 973
                  • For eBusiness & Channel Strategy Professionals

                    Report:How Polish Banking Customers Use Different Channels, 2011

                    The Polish retail banking market is characterized by strong growth and competition. Only 68% of the population owns a current account, and a large number of banks are competing for customer...

                    • Downloads: 183
                  • For eBusiness & Channel Strategy Professionals

                    Blog:Why Contactless Cards Aren’t Taking Off In The UK

                    The other day, Smile*, one of the banks I have an account with, sent me a new contactless card. The striking thing about this otherwise ordinary event was that the bank didn’t mention that...

                    • For eBusiness & Channel Strategy Professionals

                      Report:How Spanish Banking Customers Use Different Channels, 2011

                      Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...

                      • Downloads: 362
                      • Comments: 1
                    • For eBusiness & Channel Strategy Professionals

                      Report:Using Video To Drive Online Financial Services Sales

                      How Financial Services eBusiness Executives Can Use Online Video

                      More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

                      • Downloads: 797
                      • Rating:
                    • For eBusiness & Channel Strategy Professionals

                      Blog:Innovation Lessons From BBVA

                      I spent Tuesday and Wednesday at Forrester’s European Customer Experience Forum in London, which was based on the theme of Outside In, Forrester’s new book. One of the most interesting...

                      • For eBusiness & Channel Strategy Professionals

                        Tool:Italy Is Starting To See A Generational Divide In Channel Use

                       
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