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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
A Self-Assessment Framework To Focus And Accelerate Your Transformation
Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...
This week, Jive Software, a leading player in social technology, announced it has closed $30 million in Series C financing, with Kleiner Perkins Caufield & Byers (KPCB) joining Sequoia...
Using Social Business Maturity To Chart A Course For CIOs
Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...


Funnily enough, this was the question that came up at a workshop on social technology strategy, which I ran to coincide with the publication of “Social Business Strategy.” To put it into...
Anyone familiar with social technologies will remember the launch of Google Wave in the fall of 2009. It was a new kind of communication platform released into a beta test with 100,000...
The CIO's Role In Building A Strategic Partnership With Marketing
In today's fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab Spring...

The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....
In my last post, I wrote about the evolving need for big business to source generic capabilities from business partners/vendors. This shift provides an enormous opportunity as well as a threat for...
It's strange, but some things about the CIO role change very little from year to year -- and one of the most consistent priorities for CIOs has always been achieving better "alignment" with...
While Social Business continued to evolve in 2012, 2013 will see the emergence of digital business as a new strategic theme for many firms. What's driving this shift and what does it...
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations. Why is this important? Well, as you may know, we cover social...
I love nothing more than a good debate, so when I read George Colony’s recent blog post “Enterprise Architects For Dummies (CEOs)” and then read the comments from infuriated...
Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...
Of the many questions I get from clients, many center on the use of social media for customer engagement purposes — because sometimes IT staff are asked to block employees from using social...
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What will retail will look like in 10 years? This is an important question for many CIOs and CEOs, and not just those in the retail sector. To get a feel for the future of retailing, earlier this...
It's time to re-think the report card used by CIOs to report on BT performance – tomorrow’s BT CIOs must look beyond the traditional IT Balanced Scorecard (BSC). I...
It may come as a surprise to some to hear that technology teams play an important role in the implementation of an effective customer experience strategy, but that's the conclusion from our...
Assessment Framework: The BT Strategic Planning Playbook
Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

Business Goals: The BT Strategic Planning Playbook
Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

The Future IT Organization And Its Implications For CIOs
The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...
In today’s fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab...
For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...