Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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  • Nigel Fenwick
  • For CIO Professionals

    Report:Introducing The Forrester BT Leadership Maturity Model

    A Self-Assessment Framework To Focus And Accelerate Your Transformation

    Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

    • Downloads: 598
  • For Chief Information Officer Professionals

    Blog:Jive Looks To Play With The Big Fish

    This week, Jive Software, a leading player in social technology, announced it has closed $30 million in Series C financing, with Kleiner Perkins Caufield & Byers (KPCB) joining Sequoia...

    • For CIO Professionals

      Report:Social Business Strategy: An IT Execution Plan

      Using Social Business Maturity To Chart A Course For CIOs

      Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

      • Downloads: 1305
      • Comments: 1
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    • For CIO Professionals

      Charts & Figures:Business Case Elements

    • For Chief Information Officer Professionals

      Blog:How Secure Is Your Dumbest Friend?

      Funnily enough, this was the question that came up at a workshop on social technology strategy, which I ran to coincide with the publication of “Social Business Strategy.” To put it into...

      • For Chief Information Officer Professionals

        Blog:RIP Google Wave: Lessons For Enterprise Social Initiatives

        Anyone familiar with social technologies will remember the launch of Google Wave in the fall of 2009. It was a new kind of communication platform released into a beta test with 100,000...

        • For CIO Professionals

          Report:Mastering Customer Data — A CIO Imperative

          The CIO's Role In Building A Strategic Partnership With Marketing

          In today's fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab Spring...

          • Downloads: 764
          • Rating:
        • For CIO Professionals

          Report:Social Business Strategy Maturity Model

          The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....

          • Downloads: 60
        • For Chief Information Officer Professionals

          Blog:Capability-As-A-Service And What It Means For Technology Vendor Strategy

          In my last post, I wrote about the evolving need for big business to source generic capabilities from business partners/vendors. This shift provides an enormous opportunity as well as a threat for...

          • For Chief Information Officer Professionals

            Blog:Isn't It Time To Move Beyond Alignment?

            It's strange, but some things about the CIO role change very little from year to year -- and one of the most consistent priorities for CIOs has always been achieving better "alignment" with...

            • For Chief Information Officer Professionals

              Blog:2013: The Year Of Digital Business

              While Social Business continued to evolve in 2012, 2013 will see the emergence of digital business as a new strategic theme for many firms. What's driving this shift and what does it...

              • For Chief Information Officer Professionals

                Blog:How Socially Mature Is Your Organization?

                We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations. Why is this important? Well, as you may know, we cover social...

                • For Chief Information Officer Professionals

                  Blog:Do Enterprise Architects Have Value?

                  I love nothing more than a good debate, so when I read George Colony’s recent blog post “Enterprise Architects For Dummies (CEOs)” and then read the comments from infuriated...

                  • For CIO Professionals

                    Report:Use Social Computing To Boost IT Productivity

                    Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

                    • Downloads: 619
                  • For Chief Information Officer Professionals

                    Blog:Amy’s Baking Company Social Media Meltdown: The ABCs Of Social Media

                    Of the many questions I get from clients, many center on the use of social media for customer engagement purposes — because sometimes IT staff are asked to block employees from using social...

                    • For Chief Information Officer Professionals

                      Blog:How To Get Beyond Alignment

                        (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1";...

                      • For Chief Information Officer Professionals

                        Blog:Retail 2020

                        What will retail will look like in 10 years? This is an important question for many CIOs and CEOs, and not just those in the retail sector. To get a feel for the future of retailing, earlier this...

                        • For Chief Information Officer Professionals

                          Blog:Does BT Need A New Report Card?

                          It's time to re-think the report card used by CIOs to report on BT performance – tomorrow’s BT CIOs must look beyond the traditional IT Balanced Scorecard (BSC).  I...

                          • For Chief Information Officer Professionals

                            Blog:Winning The Customer Experience Game (Part 2)

                            It may come as a surprise to some to hear that technology teams play an important role in the implementation of an effective customer experience strategy, but that's the conclusion from our...

                            • For CIO Professionals

                              Tool:The Perceived Impact Of Social Media On Innovation

                            • For CIO Professionals

                              Report:Assess Your Readiness To Plan BT Strategies

                              Assessment Framework: The BT Strategic Planning Playbook

                              Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

                              • Downloads: 546
                              • Rating:
                            • For CIO Professionals

                              Report:Begin BT Strategic Planning With Clear Business Goals

                              Business Goals: The BT Strategic Planning Playbook

                              Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

                              • Downloads: 650
                              • Rating:
                            • For CIO Professionals

                              Report:Empowered Business Technology Defined

                              The Future IT Organization And Its Implications For CIOs

                              The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

                              • Downloads: 818
                              • Rating:
                            • For CIO Professionals

                              Report:Social Ecosystem Maturity Assessment Model

                              The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...

                              • Downloads: 12
                            • For Chief Information Officer Professionals

                              Blog:Is Marketing The Biggest Opportunity For IT Since The Internet?

                              In today’s fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab...

                              • For CIO Professionals

                                Report:Beyond Alignment: A Road Map For Business-Centric CIOs

                                For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

                                • Downloads: 1071
                               
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