Forrester

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Adopt A Local Approach

A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.

Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

• Downloads: 884

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

• Downloads: 658
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For eBusiness & Channel Strategy Professionals

Report:Developing An Agile Business

Executive Overview: The Agile Commerce Playbook

Consumer behavior is changing. Customers are becoming increasingly connected and adopting growing numbers of touchpoints as they discover, explore, buy, and engage with brands and products. And...

• Downloads: 536

For eBusiness & Channel Strategy Professionals

Report:French Online Retail Overview, 2012

French Online Retail Is On The Brink Of A Multichannel Revolution

France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

• Downloads: 524
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For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 348

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: European Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Specialist European Consumer Electronics Retailers

Forrester applied its Website Functionality Benchmark evaluation methodology to four European consumer electronics retailers: Best Buy UK, Currys, Darty, and Redcoon. These specialist retailers...

• Downloads: 309

For eBusiness & Channel Strategy Professionals

Report:The UK Online Retail Overview, 2011

As UK Shoppers Embrace Emerging Touchpoints, Some Notable Retailers Are Ahead Of The Field When It Comes To Adapting

The UK online retail market is the largest and most mature in Europe, but an almost daily stream of innovation is making things steadily more complex and chaotic. In a market led predominantly by...

• Downloads: 1068

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2012

European eBusiness Executives Strive To Give Their Customers Choice And Flexibility Across The Purchase Journey

European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across...

• Downloads: 797

For eBusiness & Channel Strategy Professionals

Report:The Luxury Retailer's Guide To Agile Commerce

A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

• Downloads: 301

For eBusiness & Channel Strategy Professionals

Report:Agile Commerce Is Coming Of Age For European Retailers

No Matter What Their Maturity, European eBusiness Success Will Hinge On An Effective Cross-Touchpoint Strategy

The most visionary European multichannel retailers are beginning their transformation toward agile commerce and are reaching out to their customers on new touchpoints — mobile, social, etc....

• Downloads: 395