Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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32 results in Reports

  • Video & Teleconferencing
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: A Road Map For Creating A Best Practice Global UC Strategy

    How A Manufacturer Defined Its UC Strategy With A Business And End User Focus

    Companies with widely distributed international operations often struggle to create a road map for a best practice unified communications (UC) strategy. This report summarizes some of the major...

    • Downloads: 526
  • For Security & Risk Professionals

    Report:Dial "H" For Hack

    An Empowered Report: Understanding The Threats To Unified Communication And VoIP Deployments

    In many companies, the worlds of data networking and telecommunications have merged, and voice and video traffic travels with other enterprise data on the same corporate network. Often known...

    • Downloads: 522
  • For Infrastructure & Operations Professionals

    Report:Forrsights: Mobility Dominates Enterprise Telecom Trends In 2011

    2011 presents vendors and service providers with a variety of opportunities to address emerging trends in the enterprise mobility and telecommunications market. In results from Forrester's Forrsights...

    • Downloads: 1425
    • Rating:
  • For CIO Professionals

    Report:Best Practices: Leveraging Live Streaming And On-Demand Video In The Enterprise

    Communications, Training, And Collaboration Dominate Usage Scenarios

    A growing number of content and collaboration professionals are interested in using webcasting and YouTube-like video portals internally for corporate communications and training. Why? They recognize...

    • Downloads: 679
  • For Infrastructure & Operations Professionals

    Report:Continually Improve Business Meetings With Better Process And Technology

    If You're Not Planning Your Meetings, You're Planning To Fail

    With 37% of information workers spending an hour or more in meetings every day, it's crucial to make that time productive. Organizing the meeting and using the right collaboration tools is a great...

    • Downloads: 125
    • Rating:
  • For CIO Professionals

    Report:The State Of Collaboration Software Implementations: 2011

    Businesses Still Mainly Use Collaboration Tools To Reduce Travel Costs

    Businesses large and small are continuing to invest in a range of collaboration technologies. While vendors promise that these technologies can solve a range of business problems, most content and...

    • Downloads: 915
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Online Video Platforms, Q1 2013

    Kaltura Joins Leaders Brightcove And Ooyala In A Maturing Market

    Video is integral to many consumer-facing websites, not just from traditional media providers but from brands, companies, and organizations without a history of content creation. In Forrester's...

    • Downloads: 265
  • For Infrastructure & Operations Professionals

    Report:The CaaS Market Heats Up

    Communications-As-A-Service Generates High Interest And Will Soon Displace Premises-Based Alternatives

    Communications-as-a-service (CaaS) shares many attributes with other as-a-service offerings in its pricing model and delivers voice, conferencing, contact center, IVR, and unified communications...

    • Downloads: 957
  • For Infrastructure & Operations Professionals

    Report:Enter More Social, Mobile, Video, And Cloud: Is Your Infrastructure Ready To Collaborate?

    Assessment: The Communications And Collaboration Infrastructure Playbook

    This report provides Forrester's maturity assessment for infrastructure and operations (I&O) professionals responsible for their firms' communications and collaboration infrastructure. I&O leaders...

    • Downloads: 282
  • For CIO Professionals

    Report:Enable Workplaces Of The Future, Now!

    Flexible Work And Cowork Redefine Workplace Diversity

    If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

    • Downloads: 104
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Predictions 2013: Enterprise Telecom And Mobility Challenges And Opportunities

    Mobility And Video Are Now Embedded, Social To Follow

    Three major trends are changing the focus of telecom and mobility sourcing: 1) mobile bring-your-own-device (BYOD) policies; 2) video collaboration; and 3) the rise of social business. Although 2013...

    • Downloads: 603
    • Rating:
  • For CIO Professionals

    Report:The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013

    Kaltura, Qumu, And Polycom Lead The Video Publishing Platform Pack

    Enterprises looking to deliver video communications to employees continue to use solutions for webcasting and YouTube-like video portals. In Forrester's 23-criteria evaluation of enterprise video...

    • Downloads: 266
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Pros And Cons Of Free Solutions In Desktop Videoconferencing

    It Empowers The Workforce, But Puts Pressure On Security And Risk

    Clients often ask Forrester why they should pay for desktop video solutions when there are free consumer market solutions that could be available to everyone in the organization. This is a valid...

    • Downloads: 299
  • For CIO Professionals

    Report:The Gottas And Gotchas Of Selecting And Deploying A Video Platform

    Lessons Learned From Client Reference Interviews

    Deploying a video publishing platform can be as simple as a credit card transaction if you're just looking for a software-as-a-service (SaaS) solution with turnkey functionality. However, many...

    • Downloads: 74
  • For CIO Professionals

    Report:Welcome To The Empowered Era

    An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

    Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

    • Downloads: 1198
  • For CIO Professionals

    Report:TechRadar™ For Content & Collaboration Professionals: Enterprise Video, Q1 2011

    Tools To Manage And Deliver Video Are Growing; Videoconferencing Makes A Comeback

    Enterprises increasingly use video in a wide range of use cases, changing how they collaborate, issue communications, train their employees, and even talk to customers. But the transformational...

    • Downloads: 1204
  • For Infrastructure & Operations Professionals

    Report:A Big Boom In The Videoconferencing Market Awaits In Asia

    Vendors Capitalize On An Exponential Increase In Videoconferencing Demand

    Videoconferencing will emerge as the preferred mode of communication. Asia Pacific leads the global market with more implementations planned in the next 12 months and beyond than Europe or North...

    • Downloads: 224
  • For CIO Professionals

    Report:Q&A: Answers To Your Top Videoconferencing Questions

    We've been hearing for years that "this is the year videoconferencing takes off." So how far have we come in resolving the issues that have held back videoconferencing, such as interoperability and...

    • Downloads: 310
  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

    • Downloads: 786
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:The Transformation Of Sourcing Depends On Its Ability To Empower Employees

    An Empowered Report: Sourcing Can Do More To Adapt To Changes In Business Technology

    A major shift in the technology marketplace is moving technology purchasing power away from centralized IT departments and into the hands of individual employees. This shift, which is driven by rapid...

    • Downloads: 505
  • For CIO Professionals

    Report:Framing The Business And IT Impact Of Mobile And Remote Work

    Business Leaders Must Focus On People, Technologies, And Facilities Management

    With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...

    • Downloads: 637
  • For Enterprise Architecture Professionals

    Report:TechRadar™ For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011

    Tech-Empowered Staff Members Innovate While Enterprise Technology Manages The Risk

    Your employees — like your customers — have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources....

    • Downloads: 1385
  • For Infrastructure & Operations Professionals

    Report:Preparing For Uneven Corporate Adoption Of Video Communications

    Video-As-A-Service Will Accelerate Video Into The Business Mainstream

    Use of video for business communication is expanding at some companies and stagnant at others. The more that information workers use desktop (and handheld) video solutions, the more they expect video...

    • Downloads: 646
  • For Sourcing & Vendor Management Professionals

    Report:SVM Professionals Can Play A Greater Role In Videoconferencing Strategy

    Videoconferencing Players Are Ready To Deliver With Better Solutions

    Although the videoconferencing market has existed for more than 20 years, several trends indicate that the market is at an inflection point. Across the marketplace, leading videoconferencing vendors...

    • Downloads: 207
  • For CIO Professionals

    Report:Market Overview: Video Platforms For The Enterprise

    Companies are using streaming video — live and on-demand — to enhance marketing, training, and business communications with internal and external audiences. The market for video...

    • Downloads: 1005
    • Comments: 4
 
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