Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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27 results in Reports

  • Video & Teleconferencing
  • For Infrastructure & Operations Professionals

    Report:Forrsights: Mobility Dominates Enterprise Telecom Trends In 2011

    2011 presents vendors and service providers with a variety of opportunities to address emerging trends in the enterprise mobility and telecommunications market. In results from Forrester's Forrsights...

    • Downloads: 1470
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Predictions 2013: Enterprise Telecom And Mobility Challenges And Opportunities

    Mobility And Video Are Now Embedded, Social To Follow

    Three major trends are changing the focus of telecom and mobility sourcing: 1) mobile bring-your-own-device (BYOD) policies; 2) video collaboration; and 3) the rise of social business. Although 2013...

    • Downloads: 842
    • Rating:
  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

    • Downloads: 848
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  • For Infrastructure & Operations Professionals

    Report:A Big Boom In The Videoconferencing Market Awaits In Asia

    Vendors Capitalize On An Exponential Increase In Videoconferencing Demand

    Videoconferencing will emerge as the preferred mode of communication. Asia Pacific leads the global market with more implementations planned in the next 12 months and beyond than Europe or North...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Enter More Social, Mobile, Video, And Cloud: Is Your Infrastructure Ready To Collaborate?

    Assessment: The Communications And Collaboration Infrastructure Playbook

    This report provides Forrester's maturity assessment for infrastructure and operations (I&O) professionals responsible for their firms' communications and collaboration infrastructure. I&O leaders...

    • Downloads: 427
  • For CIO Professionals

    Report:Enable Workplaces Of The Future, Now!

    Flexible Work And Cowork Redefine Workplace Diversity

    If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

    • Downloads: 695
    • Rating:
  • For CIO Professionals

    Report:Forrester's Videoconferencing Strategy Framework

    The business value of videoconferencing is changing as organizations move beyond justifying the technology based on travel avoidance to enhancing collaboration and improving business outcomes. As...

    • Downloads: 180
  • For CIO Professionals

    Report:Best Practices: Leveraging Live Streaming And On-Demand Video In The Enterprise

    Communications, Training, And Collaboration Dominate Usage Scenarios

    A growing number of content and collaboration professionals are interested in using webcasting and YouTube-like video portals internally for corporate communications and training. Why? They recognize...

    • Downloads: 800
  • For CIO Professionals

    Report:The Forrester Wave™: Desktop Videoconferencing, Q3 2013

    Microsoft Leads, Followed By Avaya, Cisco Systems, And Vidyo

    There are four major categories of desktop videoconferencing solutions: consumer applications, unified communications (UC) clients, video pure plays, and webconferencing. In Forrester's 60-criteria...

    • Downloads: 476
  • For CIO Professionals

    Report:Framing The Business And IT Impact Of Mobile And Remote Work

    Business Leaders Must Focus On People, Technologies, And Facilities Management

    With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...

    • Downloads: 681
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Online Video Platforms, Q1 2013

    Kaltura Joins Leaders Brightcove And Ooyala In A Maturing Market

    Video is integral to many consumer-facing websites, not just from traditional media providers but from brands, companies, and organizations without a history of content creation. In Forrester's...

    • Downloads: 578
    • Comments: 2
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: A Road Map For Creating A Best Practice Global UC Strategy

    How A Manufacturer Defined Its UC Strategy With A Business And End User Focus

    Companies with widely distributed international operations often struggle to create a road map for a best practice unified communications (UC) strategy. This report summarizes some of the major...

    • Downloads: 570
  • For CIO Professionals

    Report:How Smart Companies Take Advantage Of Smart Meeting-Room Technology

    New Tools Optimize Meeting-Room Utilization And Promote Effective Collaboration

    In a world of smartphones, smart cars, smart buildings, and smart cities, how do touchscreen, mobile, sensor, big data, and other smart technologies apply to the conference room? Although technology...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:Get Organized To Stop The Communications And Collaboration Infrastructure Civil War

    Organization: The Communications And Collaboration Infrastructure Playbook

    In the American Civil War, many combatants on both sides had attended the Unites States Military Academy at West Point as cadets. The war pitted not only brother against brother but also cadet...

    • Downloads: 244
  • For Infrastructure & Operations Professionals

    Report:Continually Improve Business Meetings With Better Process And Technology

    If You're Not Planning Your Meetings, You're Planning To Fail

    With 37% of information workers spending an hour or more in meetings every day, it's crucial to make that time productive. Organizing the meeting and using the right collaboration tools is a great...

    • Downloads: 201
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  • For Enterprise Architecture Professionals

    Report:TechRadar™ For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011

    Tech-Empowered Staff Members Innovate While Enterprise Technology Manages The Risk

    Your employees — like your customers — have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources....

    • Downloads: 1440
  • For CIO Professionals

    Report:Q&A: Answers To Your Top Videoconferencing Questions

    We've been hearing for years that "this is the year videoconferencing takes off." So how far have we come in resolving the issues that have held back videoconferencing, such as interoperability and...

    • Downloads: 343
  • For CIO Professionals

    Report:The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013

    Kaltura, Qumu, And Polycom Lead The Video Publishing Platform Pack

    Enterprises looking to deliver video communications to employees continue to use solutions for webcasting and YouTube-like video portals. In Forrester's 23-criteria evaluation of enterprise video...

    • Downloads: 600
    • Rating:
  • For CIO Professionals

    Report:The Gottas And Gotchas Of Selecting And Deploying A Video Platform

    Lessons Learned From Client Reference Interviews

    Deploying a video publishing platform can be as simple as a credit card transaction if you're just looking for a software-as-a-service (SaaS) solution with turnkey functionality. However, many...

    • Downloads: 180
  • For Sourcing & Vendor Management Professionals

    Report:The Pros And Cons Of Free Solutions In Desktop Videoconferencing

    It Empowers The Workforce, But Puts Pressure On Security And Risk

    Clients often ask Forrester why they should pay for desktop video solutions when there are free consumer market solutions that could be available to everyone in the organization. This is a valid...

    • Downloads: 317
  • For CIO Professionals

    Report:The Forrester Wave™: Room-Based Videoconferencing, Q3 2012

    Polycom, Cisco, And LifeSize Lead, Followed By Resurgents Radvision And Teliris And Aggressive Entrants Huawei And Vidyo

    In Forrester's 39-criteria evaluation of videoconferencing solution vendors, we identified the seven most significant providers in the category — Cisco, Huawei, LifeSize, Polycom, Radvision,...

    • Downloads: 547
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  • For CIO Professionals

    Report:Rich Communication Services Can Unlock The Value Of Systems Of Engagement

    The Joyn Initiative Will Help Evolve Engagement Strategies

    As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...

    • Downloads: 258
  • For CIO Professionals

    Report:The Immediate Future Of Enterprise Video

    As online video explodes and employees bring their personal tech experiences to work, Forrester sees an uptick in questions from companies interested in engaging employees with video for corporate...

    • Downloads: 264
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 167
    • Comments: 1
  • For Sourcing & Vendor Management Professionals

    Report:Inquiry Spotlight: Video Solutions, Q1 To Q4 2010

    A Hot Market, But Questions About ROI, Vendors, And Integration Remain

    Forrester has identified pervasive video as one of the four "groundswell" technologies that IT leadership will use to empower their employees over the next decade. Since Forrester's insights on video...

    • Downloads: 246