Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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313 results in Reports

  • Social Media
  • Marketing Leadership

  • For Marketing Leadership Professionals

    Report:How B2B Marketers Use Social Now

    Emerging Trends In B2B Social Marketing For 2013

    Zachary Reiss-DavisMay 13, 2013

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

    • Downloads: 113

  • For Marketing Leadership Professionals

    Report:Western European Social Media Marketing Forecast, 2012 To 2017

    Growth Slows But Remains Strong Despite Legislative Uncertainty

    James McDavidApril 29, 2013

    Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

    • Downloads: 110

  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Social Relationship Platforms, Q2 2013

    The Eight Providers That Matter Most And How They Stack Up

    Nate ElliottApril 16, 2013

    In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media,...

    • Downloads: 357

  • For Marketing Leadership Professionals

    Report:How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing

    Nate ElliottApril 15, 2013

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

    • Downloads: 156
    • Rating:

  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Jitender MiglaniApril 04, 2013

    Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed...

    • Downloads: 2

  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®

    Reineke ReitsmaMarch 13, 2013

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

    • Downloads: 33

  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Nate Elliott, Zach Hofer-ShallFebruary 25, 2013

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 553

  • For Marketing Leadership Professionals

    Report:The SMART Tech Selection Guide For Community Marketers

    Tools And Technology: The B2B Online Community Playbook

    Kim CelestreFebruary 15, 2013

    Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

    • Downloads: 59

  • For Marketing Leadership Professionals

    Report:The ROI Of "Owner" Communities

    A Tool To Help You Uncover The Economic Value Of Your Community

    Zachary Reiss-Davis, Shaheen ParksFebruary 14, 2013

    Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

    • Downloads: 193
    • Rating:

  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Niki ScevakDecember 05, 2012

    Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

    • Downloads: 9

  • For Marketing Leadership Professionals

    Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

    How To Build A B2B Influencer Engagement Initiative

    Zachary Reiss-DavisNovember 14, 2012

    As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

    • Downloads: 261
    • Rating:

  • For Marketing Leadership Professionals

    Report:"Owner" And "Sponsor" B2B Community Success Metrics

    Benchmarks: The B2B Online Community Playbook

    Zachary Reiss-Davis, Kim CelestreNovember 07, 2012

    As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

    • Downloads: 182
    • Comments: 1

  • For Marketing Leadership Professionals

    Report:The Essential Steps To Community Success

    Road Map: The B2B Online Community Playbook

    Kim CelestreOctober 30, 2012

    In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

    • Downloads: 234
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:Spotlight On Award-Winning Communities

    Processes: The B2B Online Community Playbook

    Kim CelestreOctober 24, 2012

    This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

    • Downloads: 492

  • For Marketing Leadership Professionals

    Report:2012 Social Technographics® Of Your B2B Community Prospects

    Landscape: The B2B Online Community Playbook

    Kim Celestre, Zachary Reiss-DavisSeptember 05, 2012

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

    • Downloads: 408
    • Comments: 4
    • Rating:

  • For Marketing Leadership Professionals

    Report:Design Your B2B Community For Maximum Engagement

    Executive Overview: The B2B Online Community Playbook

    Kim CelestreAugust 16, 2012

    This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

    • Downloads: 380
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:Your Community Upgrade: From Experiment To Strategic Approach

    Vision: The B2B Online Community Playbook

    Kim Celestre, Peter BurrisJuly 12, 2012

    This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

    • Downloads: 520
    • Comments: 1

  • For Marketing Leadership Professionals

    Report:Accelerate Your Social Maturity

    Assessment: The Social Marketing Playbook

    Christine Spivey OverbyJune 29, 2012

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

    • Downloads: 1913

  • For Marketing Leadership Professionals

    Report:Power Your Brand Ecosystem With Social Media

    Vision: The Social Marketing Playbook

    Nate ElliottJune 29, 2012

    You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...

    • Downloads: 1018
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:Social Media Metrics That Matter

    Communicating The Right Data To Different Internal Stakeholders

    Nate ElliottJune 26, 2012

    Social media contributes value to interactive marketing programs in many ways — but measuring that value is difficult. The sheer volume of social media metrics can quickly become overwhelming...

    • Downloads: 2537
    • Rating:

  • For Marketing Leadership Professionals

    Report:Social Marketing Spending In 2011

    Benchmarks: The Social Marketing Playbook

    Nate ElliottJune 26, 2012

    Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

    • Downloads: 2003
    • Rating:

  • For Marketing Leadership Professionals

    Report:Train Your Team For Social Marketing Success

    Continuous Improvement: The Social Marketing Playbook

    Melissa ParrishJune 26, 2012

    Interactive marketers' success in social media has attracted other departments' attention. But well-meaning nonmarketers sometimes commit risky blunders as they join the fray. To ensure that social...

    • Downloads: 847

  • For Marketing Leadership Professionals

    Report:It's Time To Make Facebook Marketing Work

    Best Practices: The Social Marketing Playbook

    Nate ElliottJune 26, 2012

    After years of aimlessly chasing fans, it's time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to...

    • Downloads: 1985

  • For Marketing Leadership Professionals

    Report:Build A Push And Pull Social Marketing Process

    Organization: The Social Marketing Playbook

    Melissa ParrishJune 21, 2012

    To prepare for the future of interactive marketing, as marketers you must follow the CORE directive to: customize marketing experiences, optimize decisions and processes, respond to changing market...

    • Downloads: 966
    • Comments: 3

  • For Marketing Leadership Professionals

    Report:The ROI Of Social Marketing

    Business Case: The Social Marketing Playbook

    Nate ElliottJune 20, 2012

    The demand has never been greater for marketers to validate and measure the benefits delivered by their increasing investment in social media. Marketers often frame this question as, "What is the ROI...

    • Downloads: 4955
    • Comments: 1
    • Rating:
 
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