Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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4 results in Reports

  • Social Media
  • Healthcare & Life Sciences
  • Consumer Technographics

  • For Customer Insights Professionals

    Report:Social Tools Help Pharma Marketers Build Customer Intelligence

    Why Pharma Should Integrate Social Into The Multichannel Customer View

    Carlton A. DotyJune 24, 2009

    The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...

    • Downloads: 1135
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  • For Marketing Leadership Professionals

    Report:How To Create A Social Application For Life Sciences Without Getting Fired

    Social Strategies That Succeed Within A Regulatory Framework

    Josh BernoffApril 20, 2009

    People with health problems naturally form mutually supportive communities and seek out information about drugs and treatments. And yet, because of restrictive FDA regulations, pharmaceutical and...

    • Downloads: 1052

  • For eBusiness & Channel Strategy Professionals

    Report:Reaching The Caregiver Market Across Channels

    Caregivers Use The Web For Information And Offline Channels For Emotional Support

    Julie SnyderApril 4, 2008

    With advances in medicine lengthening the average life span and baby boomers aging, the number of people older than 65 in the US will more than double in the coming 50 years. As this number of...

    • Downloads: 395

  • For Marketing Leadership Professionals

    Report:Health Marketers: Create A Social Computing Game Plan

    Understanding User Motivations Is The Key To Building Engagement

    Chloe StrombergNovember 5, 2007

    Health marketers face untested technologies, unfamiliar partners, and cross-channel questions when creating a Social Computing game plan. To make smart choices, they must recognize that health users...

    • Downloads: 699
 
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