Forrester Research : Topic

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Reports (1)

1 result in Reports

Social Media
Healthcare & Life Sciences
Carlton A. Doty

For Customer Insights Professionals
Report:Social Tools Help Pharma Marketers Build Customer Intelligence
Why Pharma Should Integrate Social Into The Multichannel Customer View
Carlton A. DotyJune 24, 2009
The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...
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Social Media

For Customer Insights Professionals

Report:Social Tools Help Pharma Marketers Build Customer Intelligence

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