Forrester Research : Topic

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Reports (1)

1 result in Reports

Social Media
Media & Entertainment
Bill Doyle

For eBusiness & Channel Strategy Professionals
Report:Which Media Sites Do Financial Consumers Visit?
Our Data Reveals An Interest In News, Sports — And Social Computing
Bill DoyleFebruary 13, 2008
Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers...
- Downloads: 551

Search

Social Media

For eBusiness & Channel Strategy Professionals

Report:Which Media Sites Do Financial Consumers Visit?

Browse