Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

1 result in Reports

  • Social Media
  • Media & Entertainment
  • David M. Cooperstein
  • For CMO Professionals

    Report:TV Advertising Budgets Are Under Siege

    Forrester and the Association of National Advertisers (ANA) surveyed 104 US advertisers representing nearly $14 billion in measured media budgets. More than half of them — 62% — told us...

    • Downloads: 882