Forrester

For Marketing Leadership Professionals

Report:Power Your Brand Ecosystem With Social Media

Vision: The Social Marketing Playbook

You already know your audience uses social media; one minute they're planning vacations on Twitter and the next they're toppling governments with the help of Facebook. And because your customers use...

• Downloads: 1016
• Comments: 2
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For Marketing Leadership Professionals

Report:The New Blogging Strategy For Consumer Brands

Using Blogs To Empower Consumers And Gain Back Trust For Your Brand

Blogging is an often misused social marketing platform. Marketers often recycle generic content, follow quarterly content schedules, and plan more for search optimization than engagement. Old school...

• Downloads: 779

For Marketing Leadership Professionals

Report:Twitter Automatic Messages: Easy But Dangerous

Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter

The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send auto...

• Downloads: 216

For Marketing Leadership Professionals

Report:Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

• Downloads: 767

For Marketing Leadership Professionals

Report:Three Ways To Find, Create, And Energize Advocates

Promote, Find, And Attract The Mass Influencers Who Matter

Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

• Downloads: 1016

For Marketing Leadership Professionals

Report:How The Recession Changes Social Behavior

Twenty-two percent of US online adults told us they've upped their usage of social applications and now use tools like reviews, blogs, and social networks more due to the recession. These social...

• Downloads: 491

For CMO Professionals

Report:How To Reach Middle-Aged Dutch Consumers

Middle-aged consumers account for one-third of the Dutch population. They are well-connected and avid media users. They are also careful researchers and tend not to trust advertising. So talking them...

• Downloads: 129

For CMO Professionals

Report:The Right Media Mix To Reach UK Moms

Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also...

• Downloads: 365

For Marketing Leadership Professionals

Report:Persuasive Consumers Are Socially Connected

Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To...

• Downloads: 690

For eBusiness & Channel Strategy Professionals

Report:Technographics® Insight: How Online Reviews Impact Europeans' Shopping Behavior

This Technographics Insight takes a look at consumers¿ use of online customer ratings and reviews in Europe. It also examines how much ratings and reviews influence shopping behavior.

For Marketing Leadership Professionals

Report:Technographics® Insight: The 2008 Update On Spanish-Preferring Online Hispanics

This Technographics Insight takes a look at Hispanic PC activities by language dominance in 2008.

• Downloads: 1

For Marketing Leadership Professionals

Report:Technographics® Insight: Understanding Trust In Customer Ratings And Reviews

This Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally trust...

• Downloads: 2

For Marketing Leadership Professionals

Report:Case Study: Comcast Organic Branding Hit

Online Buzz Enabled High Margins In A Commodity Market

In 2006, Comcast, the largest Internet service provider (ISP) in the US market, launched its first organic branding initiative. The immediate post campaign results translated into greater customer...

• Downloads: 365

For Marketing Leadership Professionals

Report:How Media Brand Users Participate In Social Technologies

Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, Social Computing isn't only for the young,...

• Downloads: 22

For Marketing Leadership Professionals

Report:Should You Be In Second Life?

The Real Business Of Virtual Worlds

More than 19 million consumers worldwide participate in virtual words like Second Life and Cyworld, or in massive multiplayer games like World Of Warcraft. For marketers, these rich interactive...

• Downloads: 1571

For Marketing Leadership Professionals

Report:The Real Business Of Virtual Worlds

Firms Creating New Virtual Worlds Must Balance Real Revenues With High Risks

Second Life has brought discussions about virtual worlds out of the geeks' basement and into the harsh light of business life. Revenues from successful virtual world services can be substantial, but...

• Downloads: 794