Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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17 results in Reports

  • Social Media
  • Media & Advertising Trust
  • For Marketing Leadership Professionals

    Report:Balance Trust With Targeting In Social Reach Marketing

    A Reach-Focused Road Map For The Social Marketing Playbook

    Reach marketing helps potential customers discover your brand and offerings and, in social as in other channels, requires a mix of tactics that's not the same as at other stages of the customer life...

    • Downloads: 270
  • For Marketing Leadership Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketers treat social as something special and unique, leading them either to separate it completely from the rest of...

    • Downloads: 1860
  • For Marketing Leadership Professionals

    Report:The New Blogging Strategy For Consumer Brands

    Using Blogs To Empower Consumers And Gain Back Trust For Your Brand

    Blogging is an often misused social marketing platform. Marketers often recycle generic content, follow quarterly content schedules, and plan more for search optimization than engagement. Old school...

    • Downloads: 817
  • For Marketing Leadership Professionals

    Report:Twitter Automatic Messages: Easy But Dangerous

    Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter

    The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send auto...

    • Downloads: 227
  • For Marketing Leadership Professionals

    Report:Fight Social Media Stagnation

    Build Trust And Advocacy With Targeted Content And Engagement Strategies

    It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

    • Downloads: 787
  • For Marketing Leadership Professionals

    Report:Three Ways To Find, Create, And Energize Advocates

    Promote, Find, And Attract The Mass Influencers Who Matter

    Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

    • Downloads: 1060
  • For Marketing Leadership Professionals

    Report:How The Recession Changes Social Behavior

    Twenty-two percent of US online adults told us they've upped their usage of social applications and now use tools like reviews, blogs, and social networks more due to the recession. These social...

    • Downloads: 503
  • For CMO Professionals

    Report:How To Reach Middle-Aged Dutch Consumers

    Middle-aged consumers account for one-third of the Dutch population. They are well-connected and avid media users. They are also careful researchers and tend not to trust advertising. So talking them...

    • Downloads: 137
  • For CMO Professionals

    Report:The Right Media Mix To Reach UK Moms

    Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also...

    • Downloads: 383
  • For Marketing Leadership Professionals

    Report:Persuasive Consumers Are Socially Connected

    Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To...

    • Downloads: 701
  • For eBusiness & Channel Strategy Professionals

    Report:Technographics® Insight: How Online Reviews Impact Europeans' Shopping Behavior

    This Technographics Insight takes a look at consumers¿ use of online customer ratings and reviews in Europe. It also examines how much ratings and reviews influence shopping behavior.

    • For Marketing Leadership Professionals

      Report:Technographics® Insight: The 2008 Update On Spanish-Preferring Online Hispanics

      This Technographics Insight takes a look at Hispanic PC activities by language dominance in 2008.

      • Downloads: 1
    • For Marketing Leadership Professionals

      Report:Technographics® Insight: Understanding Trust In Customer Ratings And Reviews

      This Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally trust...

      • Downloads: 13
    • For Marketing Leadership Professionals

      Report:Case Study: Comcast Organic Branding Hit

      Online Buzz Enabled High Margins In A Commodity Market

      In 2006, Comcast, the largest Internet service provider (ISP) in the US market, launched its first organic branding initiative. The immediate post campaign results translated into greater customer...

      • Downloads: 375
    • For Marketing Leadership Professionals

      Report:Should You Be In Second Life?

      The Real Business Of Virtual Worlds

      More than 19 million consumers worldwide participate in virtual words like Second Life and Cyworld, or in massive multiplayer games like World Of Warcraft. For marketers, these rich interactive...

      • Downloads: 1583
    • For Marketing Leadership Professionals

      Report:How Media Brand Users Participate In Social Technologies

      Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, Social Computing isn't only for the young,...

      • Downloads: 22
    • For Marketing Leadership Professionals

      Report:The Real Business Of Virtual Worlds

      Firms Creating New Virtual Worlds Must Balance Real Revenues With High Risks

      Second Life has brought discussions about virtual worlds out of the geeks' basement and into the harsh light of business life. Revenues from successful virtual world services can be substantial, but...

      • Downloads: 807